Head of Brand Experience

General Mills; Uxbridge; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading company in the food industry seeks a Head of Brand Experience to drive brand strategy for iconic brands. The role involves overseeing long-term vision, creating campaigns, and collaborating with cross-functional teams to ensure brand consistency and growth. Flexible work arrangements and various employee benefits are offered.

Benefits

Flexible work arrangements

Wellbeing initiatives

Performance bonuses

Health & Dental Insurance

Family & Carers Leave

Enhanced pension contributions

Subsidized canteen

Extra volunteering days

Qualifications

• Extensive creative experience in high-profile agencies.
• Track record of developing Masterbrand campaigns.
• Experience leading cross-functional teams.

Responsibilities

• Drive brand experience workstreams with strategic guidance.
• Manage global agency workstreams for creative development.
• Create innovative campaigns for sustained growth.

Skills

Creative Experience

Strategic Thinking

Leadership

Presentation Skills

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500+ colleagues bring their passion to our offices, manufacturing sites, R&D centers, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands such as Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh, and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a constantly changing world, we seek individuals who share our love of food and are hungry to shape the future.

What Your Role Is

As the Head of Brand Experience, you will be a key leader sitting on the Old El Paso and Green Giant Brand Development Leadership Team. Your responsibilities include driving brand experience workstreams with strategy and guidance from the Business Unit Director.

You will oversee the long-term vision and strategy, deploying the Brand Experience Planning Process annually to foster both short-term demand and long-term growth. This role offers a unique opportunity to lead the deployment of our "Building Iconic Brands" strategy, ensuring consistent and distinctive brand expression across all markets worldwide. You will act as a strategic architect, balancing short-term marketing goals with long-term brand health, maintaining global consistency and relevance.

Responsibilities include creating innovative campaigns that deliver immediate and sustained growth, building strong relationships with external agencies and internal stakeholders. You will collaborate with over 10 senior cross-functional teams across marketing, sales, innovation, technology, quality (ITQ), consumer insights, media, and key markets, effectively communicating and advocating for our brand vision.

You will manage global agency workstreams, including creative development, brand design, media strategy, partnerships, and PR. Additionally, you will translate campaign ideas and brand experience strategies into comprehensive plans, leveraging paid, owned, and earned media channels. You will craft detailed briefs for both internal and external partners, grounded in a deep understanding of consumer behavior, providing clear strategic context and guidance to your team.

What You Will Bring To The Team

• Extensive creative experience, ideally within a high-profile creative agency or agency-client partnership.
• A proven track record of developing and executing Masterbrand campaigns that have driven strong business results across multiple brands, preferably across international markets in Europe or Australia.
• Visionary leadership with the ability to craft compelling brand narratives and adapt them to local market nuances.
• Strategic thinking with a growth mindset, comfortable navigating ambiguity and leading change.
• Experience leading cross-functional teams and managing a small team of direct reports.
• Excellent presentation skills, influencing senior stakeholders, and building strong internal networks.

What's in it for you?

• Flexible work arrangements with an average of 2 days in the office per week, and early finish on Fridays.
• Wellbeing initiatives including a free Headspace account for you and up to 5 friends or family, Employee Assistance Program, and more.
• Performance bonuses aligned with company goals.
• Health & Dental Insurance available from day one.
• Family & Carers Leave to support your personal and family needs.
• Additional perks such as enhanced pension contributions, subsidized canteen, recognition platforms, extra volunteering days, and more.

We are a Great Place To Work.

Company Overview

We aim to make food the world loves and prioritize being a force for good. Our culture encourages learning, exploring new perspectives, and reimagining possibilities daily. We seek bold thinkers with big hearts who challenge each other and grow together. To become the leader in food, we need passionate people hungry for what's next.