Head of Brand and Events

JR United Kingdom; Slough; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading company is seeking a Head of Brand and Events to oversee the planning and execution of marketing strategies for a major transformation project. This hybrid role involves leading successful marketing campaigns and managing relationships with partners and talent to establish a prominent cultural destination in Slough.

Qualifications

• Over 10 years in senior marketing roles with leadership experience.
• Proven track record in multi-million pound marketing campaigns.
• Strong skills in crafting communications and managing agency relationships.

Responsibilities

• Lead the execution of the new brand strategy and marketing efforts.
• Establish the events strategy to attract visitors.
• Collaborate with tenants and third parties to enhance brand positioning.

Skills

Marketing strategies

Event programming

Partnership marketing

Sponsorship experience

Budget management

Press release writing

Team leadership

Media relationships

Presentation skills

Education

Professional qualification in marketing

Job description

Social network you want to login/join with:

The Change Partners - Global talent specialists for a connected world

Location:

slough, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

We are seeking a Head of Brand and Events to join an amazing transformation project. You will join one of the UK’s world-leading entertainment destinations! This is an exciting time to be joining one of the biggest regeneration projects to take place in the UK.

This new vision will transform the venue into a unique destination, attracting visitors from the local community, London, the UK, and the rest of the world, for both leisure and business purposes.

This role will be responsible for the planning and execution of the company’s brand, marketing and event planning to encourage visits.

The successful candidate will work with tenant partners and develop third-party brand partnership activities that deliver against the brand's mission to be an iconic cultural destination and a showcase for remarkable experiences. Working with emerging and established talent, you’ll deliver propositions and partnerships to achieve commercial and marketing objectives.

Responsibilities

• Lead the execution of the new brand narrative and supporting content, ensuring consistent delivery across all touchpoints and activities.
• Lead the planning, activation, and coordination of marketing efforts across all channels to support the key launch moments of the year.
• Establish the events strategy and identify and collaborate with talent and brands to develop and deliver an enlivenment program that attracts footfall to the public realm.
• Works with tenant partners to amplify their propositions
• Identify and engage third-party brand partnerships to support the brand positioning (exhibitions, institutions, artists, talent, etc).

Skills required

• At least 10 years’ experience working in senior marketing roles, with team leadership responsibilities or equivalent.
• Delivering marketing and communications strategies, including setting budgets, objectives and KPIs.
• Leading the planning and delivery of successful multi-million pound integrated marketing campaigns.
• At least 7 years’ experience in Events programming, partnership marketing and sponsorship experience or equivalent.
• The ability to craft clear and compelling press releases, articles and other messaging.
• Experience of leading media and creative agency relationships.
• Ability to present information to a wide range of audiences.
• Professional qualification within the marketing space.

This role is a hybrid role requiring 4 days in the office and 1 day working from home.