Head of Brand and Events

The Change Partners - Global talent specialists for a connected world; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading company is seeking a Head of Brand and Events to spearhead an exciting transformation project at one of the UK’s premier entertainment destinations. The successful candidate will be pivotal in developing brand strategies and partnerships to attract visitors and create remarkable experiences for both leisure and business sectors. This pivotal role requires extensive experience in marketing leadership, event programming, and collaboration with established talent.

Qualifications

• At least 10 years’ experience in senior marketing roles, with team leadership.
• Experience in integrated marketing campaigns budgeting over multi-million pounds.
• At least 7 years in Events programming and partnership marketing.

Responsibilities

• Lead execution of the new brand narrative across all channels.
• Establish events strategy and collaborate with talent and brands.
• Identify and engage third-party partnerships to elevate brand positioning.

Skills

Marketing strategy

Partnership marketing

Event programming

Team leadership

Press release writing

Budget management

Communication

Education

Professional qualification within marketing

Job description

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Managing Consultant- Senior Digital, Marketing and Commercial Hires within Health, Wellness and Beauty and D&I Champion 07497 196374…

We are seeking a Head of Brand and Events to join an amazing transformation project. You will join one of the UK’s world-leading entertainment destinations! This is an exciting time to be joining one of the biggest regeneration projects to take place in the UK.

This new vision will transform the venue into a unique destination, attracting visitors from the local community, London, the UK, and the rest of the world, for both leisure and business purposes.

This role will be responsible for the planning and execution of the company’s brand, marketing and event planning to encourage visits.

The successful candidate will work with tenant partners and develop third-party brand partnership activities that deliver against the brand's mission to be an iconic cultural destination and a showcase for remarkable experiences. Working with emerging and established talent, you’ll deliver propositions and partnerships to achieve commercial and marketing objectives.

Responsibilities

• Lead the execution of the new brand narrative and supporting content, ensuring consistent delivery across all touchpoints and activities.
• Lead the planning, activation, and coordination of marketing efforts across all channels to support the key launch moments of the year.
• Establish the events strategy and identify and collaborate with talent and brands to develop and deliver an enlivenment program that attracts footfall to the public realm.
• Works with tenant partners to amplify their propositions
• Identify and engage third-party brand partnerships to support the brand positioning (exhibitions, institutions, artists, talent, etc).

Skills required

• At least 10 years’ experience working in senior marketing roles, with team leadership responsibilities or equivalent.
• Delivering marketing and communications strategies, including setting budgets, objectives and KPIs.
• Leading the planning and delivery of successful multi-million pound integrated marketing campaigns.
• At least 7 years’ experience in Events programming, partnership marketing and sponsorship experience or equivalent.
• The ability to craft clear and compelling press releases, articles and other messaging.
• Experience of leading media and creative agency relationships.
• Ability to present information to a wide range of audiences.
• Professional qualification within the marketing space.

This role is a hybrid role requiring 4 days in the office and 1 day working from home.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Entertainment Providers and Consumer Services

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