Head of Brand and Events

JR United Kingdom; City Of London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading entertainment destination is seeking a Head of Brand and Events to drive its transformation project in London. This hybrid role demands a seasoned professional to lead brand strategy, marketing initiatives, and event execution, aiming to create an iconic cultural experience that attracts diverse audiences. Candidates should possess substantial experience in senior marketing and events programming, with a proven track record in executing large-scale campaigns.

Qualifications

• At least 10 years’ experience in senior marketing roles.
• 7+ years in Events programming and partnership marketing.
• Experience in delivering multi-million pound marketing campaigns.

Responsibilities

• Lead execution of new brand narrative across various channels.
• Establish events strategy to attract visitors.
• Collaborate with tenant partners and third-party brands.

Skills

Marketing Strategy

Event Programming

Sponsorship

Public Relations

Team Leadership

Media Relations

Education

Professional qualification in marketing

Job description

Head of Brand and Events, london (city of london)

Client:

The Change Partners - Global talent specialists for a connected world

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

Job Views:

5

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

We are seeking a Head of Brand and Events to join an amazing transformation project. You will join one of the UK’s world-leading entertainment destinations! This is an exciting time to be joining one of the biggest regeneration projects to take place in the UK.

This new vision will transform the venue into a unique destination, attracting visitors from the local community, London, the UK, and the rest of the world, for both leisure and business purposes.

This role will be responsible for the planning and execution of the company’s brand, marketing and event planning to encourage visits.

The successful candidate will work with tenant partners and develop third-party brand partnership activities that deliver against the brand's mission to be an iconic cultural destination and a showcase for remarkable experiences. Working with emerging and established talent, you’ll deliver propositions and partnerships to achieve commercial and marketing objectives.

Responsibilities

• Lead the execution of the new brand narrative and supporting content, ensuring consistent delivery across all touchpoints and activities.
• Lead the planning, activation, and coordination of marketing efforts across all channels to support the key launch moments of the year.
• Establish the events strategy and identify and collaborate with talent and brands to develop and deliver an enlivenment program that attracts footfall to the public realm.
• Works with tenant partners to amplify their propositions
• Identify and engage third-party brand partnerships to support the brand positioning (exhibitions, institutions, artists, talent, etc).

Skills required

• At least 10 years’ experience working in senior marketing roles, with team leadership responsibilities or equivalent.
• Delivering marketing and communications strategies, including setting budgets, objectives and KPIs.
• Leading the planning and delivery of successful multi-million pound integrated marketing campaigns.
• At least 7 years’ experience in Events programming, partnership marketing and sponsorship experience or equivalent.
• The ability to craft clear and compelling press releases, articles and other messaging.
• Experience of leading media and creative agency relationships.
• Ability to present information to a wide range of audiences.
• Professional qualification within the marketing space.

This role is a hybrid role requiring 4 days in the office and 1 day working from home.

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Created on 26/06/2025 by JR United Kingdom