Head of Brand

JR United Kingdom; St Albans; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading British e-commerce retailer is seeking a Head of Brand Marketing to drive brand growth and optimize marketing performance. The ideal candidate will have strong leadership skills and experience in retail and brand marketing, managing multi-channel campaigns effectively. This role offers a chance to lead a dynamic team and contribute to the company's continued success in a competitive market.

Benefits

Employee discount

Bonus scheme

Flexitime

Company events

Free taxi from the train station

Qualifications

• Experience in a similar role within a small to medium-sized business.
• Ability to manage and develop a high-performing team.

Responsibilities

• Lead, mentor, and manage the marketing team to meet KPIs.
• Develop and execute comprehensive marketing strategies.
• Oversee promotional campaigns and ensure consistency.

Skills

Leadership

Digital Marketing

Content Strategy

Analytics

Education

4 years of experience in retail and brand marketing

Job description

Social network you want to login/join with:

EMR | Specialist in Marketing Recruitment

Location:

st albans, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

5

Posted:

12.05.2025

Expiry Date:

26.06.2025

col-wide

Job Description:

Head of Brand Marketing - E-commerce Fashion Retailer

An exciting opportunity has arisen for an experienced Head of Brand to join a thriving British ecommerce retailer. This company has grown significantly in recent years, boasting a loyal customer base and a strong international presence. This role offers the chance to lead the marketing function and contribute to continued business success.

About You

You are a results-driven marketing professional with experience in a similar role, ideally within a small to medium-sized business. You have managed stakeholders and teams, led strategic marketing initiatives, and overseen multi-channel campaigns. With strong leadership skills, you are confident in driving brand growth and optimising marketing performance.

Requirements and Skills:

• Lead, mentor, and manage the marketing team, ensuring all members meet KPIs and contribute to overall business goals.
• Develop and execute comprehensive marketing strategies that integrate digital and traditional marketing channels.
• Oversee promotional campaigns, ensuring consistency in messaging, branding, and execution.
• Collaborate with internal teams and external partners to enhance brand visibility and customer engagement.
• Allocate resources efficiently to optimise marketing performance and return on investment.
• Analyse and report on campaign performance, using data-driven insights to refine future strategies.
• Ensure effective budget management and liaise with finance to track marketing expenditure.
• Stay informed on industry trends and emerging platforms to identify new opportunities for growth.
• Maintain strong relationships with external agencies, including digital ads specialists, influencers, and affiliates.

Qualifications:

• At least 4 years of experience in a similar role in retail and brand marketing.
• Strong understanding of digital marketing, content strategy, and analytics.
• Ability to manage and develop a high-performing team.

Salary & Benefits:

• Employee discount, bonus scheme, flexitime, and company events.
• Free taxi from the trains station to get you to and from the office
• Office-based role with potential for hybrid working after probation.