REEBOK- Head of Brand Connections

Provallar Executive Search; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading company in the sports and lifestyle sector is seeking a Head of Brand Connections to enhance brand perception and cultural relevance across Europe. The ideal candidate will have extensive experience in brand marketing, strong leadership skills, and a deep understanding of Gen Z culture. This strategic role involves leading initiatives that connect the brand with its audience through innovative campaigns and partnerships.

Benefits

Excellent salary

Bonus

Career prospects

Qualifications

• 8–10 years of brand, content, or cultural marketing experience.
• Proven track record of delivering Gen Z-centric marketing strategies.

Responsibilities

• Lead brand and digital audits to enhance Reebok's online presence.
• Drive influencer strategy and build micro-communities.
• Oversee creation of 360° campaigns and manage the EU brand connections budget.

Skills

Leadership

Marketing Strategy

Cultural Partnerships

Content Creation

Collaboration

Job description

The Head of Brand Connections at Reebok will play a pivotal role in leading bold, culturally attuned initiatives that deepen Reebok’s relevance across both sport and lifestyle.

This is a strategic and hands-on leadership role focused on strengthening Reebok’s brand perception, digital identity, and cultural footprint across Europe. The successful candidate will shape how Reebok shows up—digitally, socially, physically, and experientially.

Key Objectives

• Grow brand awareness and love for the brand
• Strengthen Reebok’s cultural voice and cross-channel storytelling
• Activate lifestyle and sport touchpoints through meaningful connections
• Deliver high-impact brand experiences that inspire and convert

Scope of Work & Core Responsibilities

1. Brand & Digital Audit

• Review, Refine, Develop the digital presence of the brand

2. Marketing Strategy

• Identify emerging platforms, creators, collectives, and youth subcultures to partner with
• Lead influencer strategy and micro-community building across sport, street, and lifestyle
• Drive Gen Z-first thinking across all brand marketing and connection points

3. Strategic Brand Planning

• Define brand moments, launches, and cultural milestones that Reebok should own
• Map Reebok’s presence across sport and lifestyle to balance performance and relevance
• Build seasonal frameworks that combine data, culture, and creativity

4. Cultural Collaborations & Partnerships

• Lead cross-functional campaign creation for brand collabs, events, and regional takeovers
• Initiate strategic partnerships across music, art, fitness, and fashion
• Champion local storytelling through city activations and talent-led moments

5. Content & Experience Leadership

• Oversee creation of 360° campaigns—from social-first assets to retail takeovers
• Collaborate with creative and agency teams to produce engaging, mobile-first content
• Plan and lead Reebok pop-ups, live events, seeding programs, and activations

6. Budget & Team Management

• Own the EU brand connections budget, driving ROI through prioritised impact
• Lead and mentor a team of brand and community marketers
• Drive synergy across global, regional, and local marketing functions

Ideal Candidate:

• 8–10 years of brand, content, or cultural marketing experience
• Background in fashion, streetwear, activewear, fitness, or creator-driven youth brands
• Proven track record of delivering Gen Z-centric marketing strategies and experiences
• Strong social and content DNA, with deep knowledge of emerging platforms and communities
• Experienced in leading campaigns, building cultural partnerships, and running activations
• Hands-on and collaborative, with the ability to lead teams and influence across functions
• Entrepreneurial, creative, and fluent in the cultural currency of sport and style

Excellent salary, bonus and career prospects.