Head of Brand

Lawrence Recruitment; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Remote Working

25 Days Holiday

Job summary

Lawrence Recruitment is recruiting for a Head of Brand for a market leader in Functional Wellness. You will own the brand look, voice and presence across all touchpoints, guiding a creatively-led approach to transform a challenger into an iconic consumer brand.

You will lead brand storytelling, oversee major campaigns across multiple channels, manage agencies and collaborate with marketing insights to optimize creative impact. Remote working is offered with a strong growth culture.

Qualifications

• Strong brand leadership experience in FMCG, consumer wellness or lifestyle.
• Proven ability to shape brand strategy, creative direction and storytelling.

Responsibilities

• Own the Brand World: identity, tone of voice, visual world, and creative direction across all touchpoints.
• Lead integrated campaigns across VOD, OOH, Meta, social, retail, e-commerce and experiential.
• Manage key creative agencies from briefing to delivery and production.
• Collaborate with the marketing team to evolve creative using performance and brand insights.

Skills

Brand Leadership

Creative Direction

Campaign Experience

Agency Management

Creative Judgement

Team Leadership

Job description

Our client is the market leader within their category; ‘Functional Wellness’. They’re listed in every single major Grocer, think: (Tesco / JS / Waitrose / Morrisons / Asda / Coop / Ocado). They are profitable and one of the fastest growing most successful brands in FMCG with a rapidly expanding team and a fantastic culture. They are looking for an exceptional Head of Brand to own how the brand looks, speaks and shows up everywhere. This is a brilliant opportunity for a creatively-led brand marketer to take an already successful challenger brand and help turn it into a truly iconic consumer brand.

Role & Responsibilities:

Own the Brand World & Creative Direction

• Own the brand identity, tone of voice, visual world and creative direction, translating the new brand platform consistently across every consumer touchpoint.
• Take ideas from brief through to execution, leading creative agencies and working directly with photographers, videographers, designers and other creative partners.

Bring Major Campaigns to Life

• Lead the creative development of integrated campaigns across VOD, OOH, Meta, social, retail, e-commerce and experiential, ensuring the idea works brilliantly channel by channel.
• Shape how the brand tells compelling stories through social, video and content, creating a distinctive personality that connects with consumers and builds cultural relevance.
• Own key creative agency relationships from briefing and concept development through to production, feedback and final delivery.
• Work closely with the wider marketing team, using campaign performance, consumer behaviour and brand health insights to continuously evolve creative and storytelling.

Own Significant Brand Investment

• Manage substantial budgets across creative production, brand activation, sampling and PR, ensuring investment delivers both exceptional creative and commercial impact.

Build & Lead the Brand Team

• Lead and develop an in-house team spanning Design and Content & Socia.

What’s on Offer?

• Remote Working Scheme
• 25 Days Holiday + Bank Holiday

Do you have the following to apply?

• Brand Leadership: Strong brand marketing experience within FMCG, consumer, wellness or lifestyle.
• Creative Direction: Able to go beyond brand management and genuinely shape brand strategy, creative direction and storytelling.
• Campaign Experience: Proven experience developing integrated consumer campaigns across multiple channels, from initial concept through to execution.
• Agency Management: Confident briefing and challenging creative agencies and managing photographers, videographers and production partners.
• Creative Judgement: An exceptional eye for design, content and brand aesthetics with the ability to recognise and elevate great creative.
• Team Leadership: Experience managing and developing creative/brand teams and getting the best from different personalities and disciplines.