Senior Brand Manager

Better Placed; West Midlands; On-site; GBP 60,000 - 90,000; Full time

Job summary

Better Placed is seeking a Senior Brand Manager to own a brand about to be relaunched, with autonomy to shape strategy and bring ideas to life. You will work in a high-growth FMCG environment, collaborating across Sales, Commercial, Insights and Innovation to drive a compelling brand plan.

This role requires a hands-on, entrepreneurial mindset, strong cross-functional leadership, and a passion for turning consumer insights into growth across the full marketing mix.

Qualifications

• Strong FMCG brand marketing experience at Brand Manager / Senior Brand Manager level.
• Experience developing and executing brand strategy, not just campaigns.
• Commercial marketer who understands how brands drive consumer demand and business growth.

Responsibilities

• Own the brand strategy, positioning and growth agenda.
• Relaunch a brand from scratch and build its next chapter.
• Translate consumer insights into a compelling brand plan and activation.

Skills

FMCG brand marketing

Brand management

Commercial mindset

Project management

Stakeholder management

Agency management

Strategic thinking

Job description

A genuinely exciting brand-building opportunity within a high-growth FMCG business.

We’re looking for an ambitious, energetic Senior Brand Manager to take ownership of a brand that is about to be relaunched.

This is not a role where you’ll spend your time managing an established playbook. You’ll have the autonomy to shape the strategy, make things happen and see your ideas come to life.

You’ll be joining an established FMCG business experiencing double-digit growth, with the scale, resources and budgets of a successful organisation — but with the entrepreneurial freedom to really own your brand.

What this role is

• Full ownership of the brand strategy, positioning and growth agenda
• The opportunity to relaunch a brand from scratch and build the plan for its next chapter
• Turning consumer, shopper and market insight into a clear, compelling brand strategy
• Developing the brand proposition, communication strategy and activation plans
• Owning the NPD / innovation agenda and identifying opportunities to drive growth
• Working across the full marketing mix from strategy through to execution
• Leading agencies and cross-functional teams to bring your plans to life
• Managing a healthy brand budget and making decisions on where to invest for maximum impact
• Getting involved in the detail - this is a strategy AND doing role
• Working closely with Sales, Commercial, Insights, Innovation and other teams to make the brand successful
• Tracking performance, learning quickly and adapting the plan as you go
• Having a genuine opportunity to put your stamp on a brand and see the impact of your work

What experience we are looking for

• Strong FMCG brand marketing experience, ideally at Brand Manager / Senior Brand Manager level
• Someone who has experience developing and executing brand strategy, not just managing campaigns
• A commercially minded marketer who understands how brands drive both consumer demand and business growthExperience across the marketing mix, with a real passion for brand building
• Someone comfortable working with ambiguity and creating structure where there isn't an established playbook
• A hands-on, roll-up-your-sleeves approach, someone who enjoys doing as well as thinking
• Strong project management and stakeholder management skills
• Confident working with agencies and external partners
• Curious, creative and genuinely excited by consumers and brands
• Energetic, ambitious and entrepreneurial in your approach
• Someone who wants meaningful ownership and responsibility rather than simply another step on the career ladder