Head of Sales

Signature Career Management Ltd.; Greater London; On-site; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Quarterly bonus

Uncapped annual profit share

Equity package

26 days holiday incl. bank holidays

Hybrid/Office flexibility in London

Progression opportunities

Job summary

Signature Career Management Ltd. is partnering with a rapidly growing drinks brand to recruit a Head of Sales in London. You will own the UK commercial strategy, shape the growth trajectory, and directly influence board-level decisions while leading a capable sales team.

London-based role with regular office presence. The package includes equity, quarterly bonus, and a clear path to senior leadership as the business scales in UK markets.

Qualifications

• Proven ability to lead growth in the UK beer on-trade with a clear strategic vision.
• Experience building and scaling sales teams in fast-growth beverage brands.
• Demonstrated ability to manage P&L and make data-driven commercial decisions.
• Comfortable operating across field, office, and senior stakeholder environments.

Responsibilities

• Shape and deliver long-term UK On- & Off-Trade commercial strategy.
• Lead, inspire and develop an established sales team.
• Identify major growth opportunities across pub groups, wholesale, and distribution.
• Build the commercial structure and capability to support rapid growth.
• Work closely with founders and board, influencing key commercial decisions.
• Remain hands-on with strategic customers and opportunities when needed.

Skills

UK Beer & On-Trade Sales Leadership

Strategic Growth Planning

People Development

Commercial P&L Management

Job description

Ever wanted to join a drinks brand before it really takes off? Not just be part of the growth, but be the person driving it?

If you're someone who sees the bigger picture, loves building businesses and has the energy to turn ambitious ideas into reality, this could be worth a read!

We’ve partnered with one of the most exciting, rapidly growing drinks brand looking for a Head of Sales to build something the industry can't ignore!

In only a couple of years, they've built a seriously impressive business, gained strong traction across the UK On-Trade with national brewers and establishing full UK RTM. They can now deliver to every UK postcode!

They've secured significant investment, have a product gaining real momentum and ambitious plans to become a major player in the UK drinks industry.

Groundworks done, now it's about scaling up!

You'll be the most senior sales person in the business, working directly with the founders and board, with genuine autonomy to shape the commercial direction.

They need someone who can see the bigger picture, think beyond the next customer win and build a strategy that takes the business to another level.

Which regions have the biggest growth potential? Which national pub groups could transform the business? How do we turn new listings into long-term, profitable customers? And how do we build a sales team capable of supporting national growth?

All whilst navigating the challenges and wearing the many hats that come with a fast-growing business! It’s definitely not a sit behind a desk and talk strategy role!

You'll need the hunger to get stuck in, whether that's negotiating with a major pub group, spending time in the field with your team or turning an idea into something commercially successful.

You'll inherit an established sales and trade marketing team, with the opportunity to develop people, raise standards and build a structure that allows everyone to perform at their best.

The culture is energetic, entrepreneurial and ambitious. They want someone who brings fresh thinking, challenges the norm and has the drive to make things happen. Someone who can think like a Sales Director but still has the passion and energy of someone building a business from the ground up!

What does the role involve?

• Shape and deliver the long-term UK On&Off-Trade commercial strategy.
• Lead, inspire and develop an established sales team.
• Identify major growth opportunities across pub groups, wholesale and distribution.
• Build the commercial structure and capability needed to support rapid growth.
• Work closely with the founders and board, influencing key commercial decisions.
• Remain hands-on with strategic customers and opportunities when needed.

What are they looking for?

• Someone who has played a pivotal role in delivering exceptional commercial growth, with the strategic thinking and ambition to do it all over again.
• Start up/SME experience is a must!
• London based/regular accessible into London office (zone one).
• Strong sales leadership experience within UK Beer and On-Trade is a major preference.
• Off-Trade experience is desirable.
• Strong understanding of the UK draught market, pub groups and RTM.
• Commercially sharp, confident managing P&L and making strategic decisions.

Package and set-up

• Quarterly bonus and uncapped annual profit share.
• Equity package.
• 25 days holiday + bank holidays, plus 5 additional January days.
• Flexible hours and 10 days working from anywhere in January.
• Central London office, 4 days per week in office or out with team/customers
• Genuine long-term progression opportunities.