Head of Marketing

Ignite; Leeds; Ibrido; GBP 68.000 - 83.000; Tempo pieno

Descrizione del lavoro

Ignite are partnering with a challenger brand on a journey to become a household favourite. They are looking for their first Head of Marketing to own the marketing execution for a fast-growing brand, with a small team to develop and a very hands-on approach.

You will deliver integrated campaigns, drive PR and shopper marketing, analyse category data, manage the budget, collaborate with Sales, and ensure a cohesive brand experience across channels.

Competenze

• Proven SBM or Head of Marketing experience with a challenger brand.
• Strong experience in trade, shopper and brand marketing.
• Experience with major grocery retailers.
• Willingness to be very hands on and proactive leadership.

Mansioni

• Own the delivery of integrated marketing campaigns across multiple channels.
• Create excitement around the brand through PR, partnerships, sampling, experiential activity and earned media, working creatively with a small budget while remaining disruptive.
• Analyse category data and insights to spot opportunities and inform marketing decisions.
• Work closely with the Head of Sales to deliver standout retail activations and shopper marketing that drive sales.
• Manage the marketing budget, optimizing impact to support growth.
• Join the dots across every marketing channel to create a cohesive brand experience.
• Manage and develop the team of 2.

Conoscenze

Trade Marketing

Shopper Marketing

Brand Marketing

Grocery Retailers

Budget Management

People Management

Descrizione del lavoro

Ignite are delighted to be partnering with one the most exciting challenger brands who are on a journey to become a household brand that is a family favourite. They have a big focus on providing healthier choices to their consumers. This brand is genuinely really growing, having achieved some major grocery listings and taste awards, they are now looking for their first ever Head of Marketing to continue their growth.

What you'll get to do:

This is an opportunity to take ownership of marketing execution for a fast-growing challenger brand where your work will have a visible impact from day one. You will need to be comfortable being VERY hands on. You will have a small team (SBM and JBM) to develop. The ideal profile will be a super commercial marketeer who can complement the current creatively focused team.

In this role you'll:

• Own the delivery of integrated marketing campaigns that bring the brand to life across multiple channels.
• Create excitement around the brand through PR, partnerships, sampling, experiential activity and earned media, thinking very creatively about working with a small budget, whilst remaining disruptive.
• Analyse category data and insights to spot opportunities and make informed marketing decisions.
• Work closely with the Head of Sales to deliver standout retail activations, launches and shopper marketing that drive sales.
• Manage the marketing budget, making smart decisions that maximise impact and support continued growth.
• Join the dots across every marketing channel, creating one consistent brand experience rather than disconnected campaigns.
• Manage and develop the team of 2.

What skills do you need to have to be considered?

Proven experience as either a SBM or Head of Marketing, ideally for a challenger brand

Strong experience in Trade, Shopper and Brand Marketing

Experience with major Grocery retailers

An ability and willingness to be very hands on

In return for everything you can bring, the business can offer you:

Competitive basic salary £75k+ dependent on experience

Hybrid working policy (2/3 days a week in the office)

Fridays off in Aug and Dec

People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.