Head of Acquisition

Albert Bow; England; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A digital finance company is seeking a Head of Acquisition (EMEA) to drive customer growth across the region. This hands-on role requires at least 5 years of experience in senior acquisition or performance marketing, with a strong background in crypto and fintech. The successful candidate will manage media and creative agencies to deliver effective campaigns and oversee performance across various channels. This position offers the opportunity to make a significant impact in a fast-growing environment, working hybrid from a London office.

Qualifications

• 5+ years’ experience in senior acquisition or performance marketing roles.
• Demonstrated track record of delivering step-change growth in new customer acquisition.
• Experience owning acquisition strategy for EMEA or multi‑market regions.

Responsibilities

• Own and lead the acquisition strategy across EMEA.
• Deliver measurable improvements in acquisition volume and efficiency.
• Build, brief and manage media and creative agencies.

Skills

Senior acquisition or performance marketing

Crypto experience

Fintech or adjacent financial services experience

Hands-on experience with major performance platforms

Scaling acquisition through external media and creative agencies

Job description

Direct message the job poster from Albert Bow

We’re hiring a Head of Acquisition (EMEA) to own and drive new customer growth across the region. This is a senior, high-impact role with full accountability for acquisition strategy and execution, focused on delivering step-change growth through performance-led channels.

This role is hands-on and execution-focused. You’ll define acquisition strategy, translate it into clear media and creative briefs, and work day-to-day with media and creative agencies to ensure campaigns deliver against ambitious growth targets. This is not a high-level oversight role, success depends on deep channel expertise and active involvement in campaign delivery.

You’ll partner closely with Country Heads and local stakeholders to ensure acquisition strategies, media plans and creative executions are market‑specific, culturally relevant, and compliant with regional regulations. You’ll act as the central owner, balancing global scale with local execution across EMEA.

This is a rare opportunity to make a meaningful impact in a fast‑moving, regulated, performance‑driven environment at the forefront of digital finance.

Experience & Background

• 5+ years’ experience in senior acquisition or performance marketing roles
• Crypto experience is essential
• Fintech or adjacent financial services experience acceptable
• Demonstrated track record of delivering step-change growth in new customer acquisition
• Experience owning acquisition strategy for EMEA or multi‑market regions (EU experience highly desirable)
• Hands‑on experience with major performance platforms (e.g. Google, Meta and paid social/search platforms)
• Proven experience scaling acquisition through external media and creative agencies
• UK‑based, with the ability to work hybrid from a London office

What You’ll Do

• Own and lead the acquisition strategy across EMEA, with clear accountability for new customer growth
• Deliver measurable, step-change improvements in acquisition volume and efficiency
• Build, brief and manage media and creative agencies across planning, activation, optimisation and reporting
• Own performance across paid social channels (e.g. Meta, TikTok, X and emerging platforms), including audience strategy, creative testing, budget allocation and scaling
• Own performance across paid search channels (e.g. Google Search, App Campaigns, YouTube), including keyword strategy, bidding approaches and full‑funnel optimisation
• Oversee additional performance channels where relevant (e.g. display, affiliates, programmatic)
• Translate acquisition strategy into clear media plans, creative direction and structured testing roadmaps
• Partner with regional and local teams to ensure creative and messaging are localised, compliant and market‑relevant
• Work closely with Product, Data and Analytics teams to optimise funnels, landing pages and conversion performance
• Own budgets, forecasting, CAC targets and performance reporting for EMEA acquisition
• Drive continuous experimentation across audiences, creatives, formats, bids and channels
• Ensure all acquisition activity complies with platform policies and regulatory requirements across EMEA

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Financial Services and Banking

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