Senior Performance Marketer - Mainstream

David Kennedy Recruitment; City of Edinburgh; À distance; GBP 70 000 - 120 000; Plein temps

Résumé du poste

David Kennedy Recruitment is partnering with a fast-growing consumer AI company to hire a Senior Performance Marketer to lead hands-on paid acquisition and optimise growth across international markets. The role offers ownership of large media budgets, direct impact on CAC/CPA/ROAS, and strong creative testing influence within the Growth team.

You'll drive acquisition strategies across B2C channels, scale campaigns across platforms, and work remotely within Europe/Asia.

Qualifications

• Hands-on paid acquisition experience with direct campaign ownership.
• Managed large monthly spend and CAC/CPA/ROAS metrics.
• Strong background in B2C acquisition for consumer apps/subscriptions.
• Familiar with LTV and payback concepts.
• Fluent in English, written and spoken.

Responsabilités

• Launch, manage and optimise paid acquisition campaigns.
• Directly control and allocate significant monthly acquisition budgets.
• Monitor and optimise CAC, CPA, ROAS, LTV and payback performance.
• Own creative testing decisions and determine what to test, scale or stop.
• Develop and execute acquisition strategies across B2C consumer channels.
• Scale campaigns across multiple markets and platforms.
• Conduct high-volume creative testing to identify scalable opportunities.
• Analyse subscription funnel and cohort economics to support commercial decisions.
• Optimise web and subscription funnels to improve acquisition performance.
• Allocate budgets across channels based on performance and priorities.
• Monitor account restrictions and resolve acquisition challenges.

Connaissances

Paid acquisition

Creative testing

Budget ownership

Performance metrics

English fluency

Outils

Attribution tools

Description du poste

David Kennedy Recruitment is working with a fast-growing consumer AI company that is seeking to onboard a Senior Performance Marketer to join its Growth team.

The role is highly hands-on, with direct ownership of paid acquisition campaigns, significant monthly media spend and creative testing decisions across mainstream consumer channels. The successful candidate drives commercial performance and helps scale acquisition across international markets.

Position: Senior Junior Performance Marketer - Mainstream

Location: Remote (Europe/Asia)

Employment type: B2B engagement preferred

DUTIES AND RESPONSIBILITIES:

• Personally launch, manage and optimise paid acquisition campaigns
• Directly control and allocate significant monthly acquisition budgets
• Monitor and optimise CAC, CPA, ROAS, LTV and payback performance
• Own creative testing decisions, including what to test, scale or stop
• Develop and execute acquisition strategies across B2C consumer channels
• Scale campaigns across multiple markets and platforms
• Conduct high-volume creative testing to identify scalable acquisition opportunities
• Analyse subscription funnel and cohort economics to support commercial decisions
• Optimise web and subscription funnels to improve acquisition performance
• Allocate budgets across channels based on performance and commercial priorities
• Monitor account restrictions and resolve acquisition challenges where relevant
• Use performance and attribution tools to analyse campaign effectiveness

REQUIREMENTS:

• Fluent in English, both written and spoken
• Proven hands-on paid acquisition experience with direct campaign ownership
• Personally controlled spend of $300K+ per month
• Recent demonstrable commercial results linked to CAC, CPA, ROAS, LTV or payback
• Strong B2C acquisition background within consumer apps, subscriptions, DTC, gaming or dating/social
• Proven ownership of creative testing decisions
• Experience personally deciding what to test, scale and stop
• Strong understanding of acquisition and subscription economics
• Comfortable working for an adult-AI companionship company

BENEFITS:

• Worldwide remote working
• Ownership of significant consumer acquisition activity
• International acquisition scope
• Exposure to a fast-growing consumer AI business
• And many more!!!