Hands-On Marketing Lead: Grow Footfall & Conversions

MorePeople; West of England; On-site; GBP 30,000 - 45,000; Full time

Job summary

MorePeople in Gloucestershire is seeking a hands‑on Senior Marketing Executive to own the marketing for a thriving garden centre. The role is site‑based and aimed at driving footfall, modernising communications and delivering practical campaigns that align with business goals.

You’ll work across digital channels, events and promotions, with scope to influence strategy while getting into the detail and measuring results after execution.

Qualifications

• Commercially minded with a focus on results behind marketing efforts.
• Strong digital marketing capabilities: website, social, email and SEO.
• Data‑driven approach, using metrics to judge what works.
• Creative and practical, able to deliver ideas and execute them.
• Broad, hands‑on role requiring cross‑team collaboration.

Responsibilities

• Plan and deliver campaigns around key trading periods, events and promotions.
• Drive footfall and reach new and existing customers.
• Manage website and e‑commerce with focus on traffic, journey and conversion.
• Develop SEO and support paid digital activity.
• Manage social media and create authentic content for the business.
• Plan and run email marketing campaigns via Mailchimp.
• Collaborate with departments to promote opportunities and improvements.
• Use data to understand what works and where to improve.
• Coordinate with external agencies and suppliers as needed.
• Ensure digital and traditional marketing work together.

Job description

MorePeople in Gloucestershire is seeking a hands‑on Senior Marketing Executive to own the marketing for a thriving garden centre. The role is site‑based and aimed at driving footfall, modernising communications and delivering practical campaigns that align with business goals.

You’ll work across digital channels, events and promotions, with scope to influence strategy while getting into the detail and measuring results after execution.