Marketing and Socia Media Manager

Berkeley Scott Limited; Gloucester; On-site; GBP 42,000 - 60,000; Full time

Job summary

Berkeley Scott Limited seeks a commercially focused Marketing and Social Media Manager to drive growth across a Gloucestershire portfolio of venues within hospitality, tourism and retail. You will lead campaigns, create content, manage social channels and collaborate with senior leaders on product launches to improve the customer journey.

The role requires strong copywriting, analytics ability and a track record in digital marketing across multiple channels, with responsibility for bookings and

Qualifications

• Experience delivering marketing campaigns across multiple channels.
• Strong copywriting and content creation skills.
• Commercial awareness with ability to analyse sales and marketing performance.
• Experience with websites and email marketing platforms.

Responsibilities

• Develop and deliver an annual marketing plan aligned to objectives.
• Create campaigns across digital, email, social media, and print.
• Coordinate promotions, product launches and customer communications.
• Identify opportunities to drive bookings, visits and revenue.
• Collaborate with senior leaders on new product launches.
• Manage marketing expenditure and campaign performance reporting.

Skills

Marketing campaigns

Copywriting

Analytics

Digital marketing

Social media

Project management

Stakeholder collaboration

Tools

Booking platforms

Email marketing platforms

Web analytics tools

Job description

This permanent Marketing and Social Media Manager position in Gloucester offers a competitive salary and sits within a hospitality, tourism and retail group. The successful candidate will drive sales growth, strengthen brand presence and improve the customer journey across several venues. Duties span campaign planning, content creation, social channel management and systems development, alongside close collaboration with senior leaders on product launches. Applicants should demonstrate commercial awareness, strong copywriting, analytics capability and proven digital marketing experience. The post suits someone able to manage multiple projects, work with customer-facing booking platforms and deliver measurable results across a varied portfolio of leisure and retail brands.

Media andamp; Systems Development Manager Salary: Competitive (DOE) Location: andnbsp;Hospitality, tourism and retail businessandnbsp; Location: Gloucestershire

The Opportunity We are seeking a commercially focused Media andamp; Systems Development Manager to drive sales growth, strengthen brand presence and improve the customer journey across a diverse hospitality and tourism business. This is a varied role combining marketing, content creation, sales development and customer-facing systems improvement. You will work closely with senior leaders across the business to create engaging campaigns, support new product launches, enhance digital channels and ensure customers can easily discover, book and purchase our experiences and products.

Key Responsibilities

• Develop and deliver an annual marketing and content plan aligned to business objectives.
• Create engaging campaigns across digital, email, social media, print and online channels.
• Coordinate seasonal promotions, product launches and customer communications.
• Identify opportunities to increase visitor numbers, bookings, retail sales and repeat business.
• Develop partnerships and commercial opportunities that support revenue growth.
• Manage marketing expenditure and evaluate campaign performance.

Website andamp; Customer Experience

• Take ownership of the customer journey across websites, bookings and online sales channels.
• Improve booking, purchasing and voucher redemption processes.
• Ensure all customer-facing information is accurate, current and engaging.
• Work with suppliers and internal teams to implement system enhancements.

Systems andamp; Reporting

• Maintain and prioritise customer-facing systems improvements.
• Assess proposed developments based on customer benefit, efficiency gains and commercial return.
• Produce regular reports on campaign performance, sales activity and conversion rates.
• Support accurate sales reporting and adherence to data protection requirements.

Cross-Department Collaboration

• Work with operational teams to understand upcoming activities, launches and customer opportunities.
• Ensure teams are fully briefed on promotions, campaigns and new products.
• Help create a consistent customer experience across all areas of the business.

About You

• Essential Experience delivering marketing campaigns across multiple channels or business areas.
• Strong copywriting and content creation skills.
• Commercial awareness and confidence analysing sales and marketing performance.
• Experience with websites, email marketing platforms, socia