Gym General Manager: Lead Growth & Member Experience

Love Recruitment; Rishton; On-site; GBP 30,000 - 34,000; Full time

Benefits offered by this job

Performance bonus

Annual leave including bank holidays

Free gym membership

Pension scheme

First aid qualification

Management development training

Job summary

GymWorks Chorley is seeking a commercially minded General Manager to lead the club, grow membership and drive an outstanding member experience. You’ll be visible on the gym floor, coach your team and own performance against KPIs.

With a hands-on approach and experience in fitness or leisure, you will manage sales, budgets and operations while delivering first-class standards and community engagement.

Qualifications

• Management experience in fitness, leisure or a busy customer-facing business.
• A track record of improving sales, service or operational performance.
• Experience managing people, budgets, rotas and KPIs.
• Confidence coaching sales, handling member concerns and holding your team accountable.
• Energy, organisation and a willingness to get involved.

Responsibilities

• Grow the business: Drive membership sales, improve enquiry follow-up and conversion, strengthen retention and increase secondary spend.
• Lead your team: Recruit, coach and motivate staff, set clear expectations and manage rotas within payroll budgets.
• Deliver excellent standards: Keep the club clean, safe and welcoming, taking ownership of maintenance, compliance and member feedback.
• Build a strong class offering: Manage the group exercise timetable, instructors and budget, using attendance and feedback to improve performance.
• Raise our local profile: Create engaging social content, support campaigns and build community partnerships that generate enquiries and joiners.
• Know your numbers: Monitor KPIs, report results and turn challenges into practical action plans.

Skills

Leadership

Sales

Budget management

People management

KPIs

Customer service

Job description

GymWorks Chorley is seeking a commercially minded General Manager to lead the club, grow membership and drive an outstanding member experience. You’ll be visible on the gym floor, coach your team and own performance against KPIs.

With a hands-on approach and experience in fitness or leisure, you will manage sales, budgets and operations while delivering first-class standards and community engagement.