Gym General Manager: Lead Growth & Member Experience

Love Recruitment; Preston; On-site; GBP 30,000 - 34,000; Full time

Benefits offered by this job

Bonus scheme

Annual leave

Gym membership

Pension

First aid qualification

Management development training

Job summary

GymWorks Chorley is seeking an ambitious General Manager to lead the club on a day-to-day basis, including evenings and selected weekends. You’ll drive membership growth, uphold high standards and deliver a first-class member experience.

You’ll manage sales performance, staff rotas, budgets and KPIs, while fostering a friendly, safe, welcoming environment. A hands-on leader with fitness industry experience will excel.

Qualifications

• Experience in fitness, leisure or busy customer-facing business.
• Track record of improving sales, service or operational performance.
• Experience managing people, budgets, rotas and KPIs.

Responsibilities

• Grow the business: drive membership sales, improve enquiry follow-up and conversion, strengthen retention and increase secondary spend.
• Lead your team: recruit, coach and motivate staff, set clear expectations and manage rotas within payroll budgets.
• Deliver excellent standards: keep the club clean, safe and welcoming, taking ownership of maintenance, compliance and member feedback.
• Build a strong class offering: manage the group exercise timetable, instructors and budget, using attendance and feedback to improve performance.
• Raise our local profile: create engaging social content, support campaigns and build community partnerships that generate enquiries and joiners.
• Know your numbers: monitor KPIs, report results and turn challenges into practical action plans.

Skills

Management experience

Sales improvement

People management

Budget management

KPI tracking

Coaching sales

Education

Fitness qualifications (advantage)

Job description

GymWorks Chorley is seeking an ambitious General Manager to lead the club on a day-to-day basis, including evenings and selected weekends. You’ll drive membership growth, uphold high standards and deliver a first-class member experience.

You’ll manage sales performance, staff rotas, budgets and KPIs, while fostering a friendly, safe, welcoming environment. A hands-on leader with fitness industry experience will excel.