General Manager - GymWorks Chorley

Love Recruitment; Preston; On-site; GBP 30,000 - 34,000; Full time

Benefits offered by this job

Bonus scheme

Annual leave

Gym membership

Pension

First aid qualification

Management development training

Job summary

GymWorks Chorley is seeking an ambitious General Manager to lead the club on a day-to-day basis, including evenings and selected weekends. You’ll drive membership growth, uphold high standards and deliver a first-class member experience.

You’ll manage sales performance, staff rotas, budgets and KPIs, while fostering a friendly, safe, welcoming environment. A hands-on leader with fitness industry experience will excel.

Qualifications

• Experience in fitness, leisure or busy customer-facing business.
• Track record of improving sales, service or operational performance.
• Experience managing people, budgets, rotas and KPIs.

Responsibilities

• Grow the business: drive membership sales, improve enquiry follow-up and conversion, strengthen retention and increase secondary spend.
• Lead your team: recruit, coach and motivate staff, set clear expectations and manage rotas within payroll budgets.
• Deliver excellent standards: keep the club clean, safe and welcoming, taking ownership of maintenance, compliance and member feedback.
• Build a strong class offering: manage the group exercise timetable, instructors and budget, using attendance and feedback to improve performance.
• Raise our local profile: create engaging social content, support campaigns and build community partnerships that generate enquiries and joiners.
• Know your numbers: monitor KPIs, report results and turn challenges into practical action plans.

Skills

Management experience

Sales improvement

People management

Budget management

KPI tracking

Coaching sales

Education

Fitness qualifications (advantage)

Job description

General Manager: GymWorks Chorley

Chorley
£30,000–£34,000 depending on experience + performance-related bonus
Full-time, including evenings and selected weekends

Why GymWorks?

Join a privately owned, community-focused fitness business where your ideas and results matter. You’ll have the autonomy to lead your club, backed by our senior leadership team.

Employee benefits:

• Contracted salary of £30,000–£34,000.
• Performance-related bonus scheme.
• Annual leave allowance, including bank holidays.
• Free gym membership.
• Pension scheme.
• Funded first aid qualification.
• Industry-leading management development training courses.

The opportunity

We’re looking for an ambitious, hands‑on General Manager to lead GymWorks Chorley.

You’ll take ownership of membership growth, club standards and the member experience. You’ll be visible on the gym floor, confident driving sales and committed to helping your team deliver every day.

Your role

• Grow the business: Drive membership sales, improve enquiry follow-up and conversion, strengthen retention and increase secondary spend.
• Lead your team: Recruit, coach and motivate staff, set clear expectations and manage rotas within payroll budgets.
• Deliver excellent standards: Keep the club clean, safe and welcoming, taking ownership of maintenance, compliance and member feedback.
• Build a strong class offering: Manage the group exercise timetable, instructors and budget, using attendance and feedback to improve performance.
• Raise our local profile: Create engaging social content, support campaigns and build community partnerships that generate enquiries and joiners.
• Know your numbers: Monitor KPIs, report results and turn challenges into practical action plans.

About you

You’re a commercially minded leader who takes ownership, leads by example and follows through. You’ll bring:

• Management experience in fitness, leisure or a busy customer-facing business.
• A track record of improving sales, service or operational performance.
• Experience managing people, budgets, rotas and KPIs.
• Confidence coaching sales, handling member concerns and holding your team accountable.
• Energy, organisation and a willingness to get involved.

Gym management, group exercise experience and fitness qualifications would be an advantage.

Ready to lead GymWorks Chorley?