Gun Shop Sales Assistant

Gun Trade Association Ltd.; United Kingdom; Remote; GBP 18,000 - 22,000; Full time

Benefits offered by this job

Staff discounts

Training opportunities

Private Medical Insurance

Job summary

Ian Coley Sporting in the United Kingdom is seeking a Sales Assistant to join our Gun Shop team. You will support the Gun Room Manager in delivering outstanding sales and customer service, helping customers with the purchase of firearms, accessories and ammunition, and ensuring safe, compliant handling.

The role involves weekend work in a rural setting, with on-site shooting ground. A strong knowledge of Section 1 firearms is highly desirable, and training will be provided where appropriate.

Qualifications

• Strong knowledge of Section 1 firearms and ammunition desirable.
• Retail gun shop or shooting-related experience preferred.
• Excellent communication and customer service skills.
• Willingness to work weekends.

Responsibilities

• Assist in delivering the company’s business objectives and support the Gun Room Manager in day-to-day operations.
• Provide professional, knowledgeable service to customers, ensuring high satisfaction.
• Assist customers with purchases of shotguns, rifles, airguns, ammunition, cartridges and accessories.
• Book in guns, manage Guntrader listings, and assist with valuation of second-hand firearms.
• Advise on gun repairs, servicing options and after-sales support.
• Support stock control and reordering across firearms and accessories.
• Build relationships with customers, suppliers and industry contacts.
• Respond to phone and email enquiries promptly and courteously.
• Assist with cashing up, banking and administrative duties.
• Maintain high standards of gun room presentation, housekeeping and security.

Skills

Section 1 firearms knowledge

Customer service

Communication skills

IT systems familiarity

Job description

Ian Coley Sporting is one of the UK’s leading destinations for game and clay shooters. We are currently seeking a Sales Assistant to join our Gun Shop team. This role is responsible for assisting the Gun Room Manager in delivering exceptional sales and customer service, ensuring the highest levels of customer satisfaction at all times.

With a primary focus on the sale and management of shotguns, firearms, airguns, cartridges and shooting accessories, this is a fantastic opportunity for someone with a genuine passion for shooting sports to work in a dynamic, customer-facing environment. A strong knowledge of Section 1 firearms and ammunition is highly desirable.

Main Responsibilities

• Assist in the delivery of the Company’s business objectives and support the Gun Room Manager in the day-to-day operation of the department.
• Provide a professional, knowledgeable and high level of service to both internal and external customers, ensuring exceptional customer satisfaction at all times.
• Assist customers with the purchase of shotguns, rifles, airguns, ammunition, cartridges and shooting accessories, providing expert advice where appropriate.
• Book in new and second-hand guns, manage Guntrader listings, and assist with the valuation and purchase of second-hand firearms.
• Advise customers on gun repairs, servicing options and after-sales support.
• Support stock control and reordering across firearms, ammunition, cartridges and accessories.
• Build and maintain strong relationships with customers, suppliers and industry contacts.
• Respond to telephone and email enquiries in a timely, professional and courteous manner.
• Assist with cashing up, banking and associated administrative duties.
• Maintain high standards of gun room presentation, housekeeping and security.
• Contribute positively to the wider team and support colleagues across the business when required.
• Take ownership of personal development and continuously enhance product and industry knowledge to meet business needs.
• Ensure effective use of and compliance with all relevant IT systems, company policies, procedures and firearms legislation.

Ideal Candidate

• Strong knowledge of Section 1 firearms and ammunition is highly desirable, with a good understanding of shotguns, airguns and shooting accessories.
• Experience in a similar retail, gun room or shooting-related environment would be advantageous, though training will be provided.
• Excellent communication and customer service skills, with the ability to build rapport and confidence with a wide range of customers.
• Confident, organised and proactive, with strong attention to detail and a professional approach to work.
• Comfortable using IT systems and able to learn new software and processes quickly.

What We Offer

• A chance to be part of a well-respected, award-winning business
• Friendly and knowledgeable team environment
• Staff discounts and training opportunities
• Private Medical Insurance
• Beautiful rural location with on-site shooting ground

This role involves weekend work (Saturdays only). You will need access to your own transport as we are based in a rural location.