Guerlain Beauty Consultant

LVMH Group; Bicester; Remote; GBP 22,000 - 26,000; Full time

Job summary

Guerlain is seeking a Beauty Consultant to act as a brand ambassador and deliver a personalised luxury service. You will proactively sell Guerlain products, meet sales targets, and link-sell across categories to boost ATV and ATU.

Knowledge of Guerlain products, confident product demonstrations, and the ability to engage clients at a luxury standard are essential. You will maintain store procedures and build loyalty with customers.

Qualifications

• Experience in luxury retail or beauty counters preferred.
• Strong communication and interpersonal skills.
• Able to demonstrate cosmetic techniques to clients.

Responsibilities

• Pro-actively sell Guerlain products and provide a luxury standard of service to customers.
• Strive to achieve or exceed sales targets as set by the line manager.
• Link sell across product categories to increase ATV and ATU.
• Be knowledgeable on all Guerlain products and propose personalised products to clients.
• Demonstrate products and explain benefits; perform flash make-overs when required.
• Initiate contact with customers and welcome them on counter and through traffic stopping.
• Develop personal relationships with clients and gain loyalty.
• Educate clients on Guerlain products and the brand.
• Participate in merchandise management and ensure alignment with corporate guidelines.
• Monitor stock levels and report issues to Counter Manager.
• Carry out operational and administrative tasks; act as a Guerlain brand ambassador.

Skills

Sales skills

Customer service

Make-up show & tell

Counter experience

Job description

As a Beauty Consultant for Guerlain, you are a brand ambassador. In your role, you are responsible for achieving your sales targets while promoting the brand image and providing a personalised luxury service to customers. Through your passion for the brand you will demonstrate an attitude that befits Guerlain at all times.

MAIN RESPONSIBILITIES

SALES

• To pro-actively sell Guerlain products and provide a luxury standard of service to customers
• To be aware of and achieve or exceed sales targets, as set by your line manager
• To pro-actively link sell across product categories, to increase average transaction value (ATV) and average transaction units (ATU)

SERVICE

• To be knowledgeable on all Guerlain products and be able to propose personalised products to clients and confidently and appropriately overcome any objections
• Demonstrate products on clients by means of flash make-overs and confidently explain the benefits of each products
• To initiate contact with customers and welcome them both on counter and through traffic stopping
• To identify, understand and reformulate the client needs
• To develop personal relationships with clients and to gain loyalty
• To educate clients on Guerlain products and the brand

KPI: To achieve target for Mystery Shopping

GENERAL

• To participate in merchandise management and ensure that it is in line with Corporate guidelines
• To monitor stock levels, report any issues to the Counter Manager and ensure that there is sufficient levels
• To conduct all assigned operational and administrative tasks
• To be a Guerlain brand ambassador and representative at all times
• To adhere to all Company procedures and policies, as outlined in the employee handbook
• To build relationships with store management and adhere to all store policies and procedures
• To carry out any additional duties as directed by the management team

Profile

POSITION WITHIN THE TEAM

Reports to: Business / Account Manager

CONTACTS AND RELATIONSHIPS

Internal: Counter team, Area Managers, Retail Managers, RMA’s

PERSON SPECIFICATION

In order to be successful in this role, you will be:

• Tenacious; willing to go the extra mile to ensure the customer leaves having received the very best in luxury service.
• Driven and results orientated; seeking out ways to continually grow the business through events and counter activity.
• Self-confident; you will be able to approach and engage with customers at ease, using your strong selling skills to chase that extra sale. You will be able to demonstrate cosmetics and make-up application knowledge, and through excellent communication skills, be able to identify key items that would suit the customers’ needs.
• Immaculately groomed and presented; you will embody the elegance that customers have come to identify with Guerlain.

It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settledup his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present. Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.