GTM Strategy Lead – B2B OEM (Hybrid, London)

Transform Talent; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

DealHub Ltd. is seeking a GTM Manager to lead go-to-market strategies for OEM services in the London area. You will craft segmentation plans, coordinate launches, and align marketing, sales, and client success to unified GTM initiatives.

You will analyze market trends, customer insights, and competitive positioning to refine value propositions and messaging, while planning and tracking campaigns and optimizing demand generation. Hybrid work in London is supported.

Qualifications

• GTM strategy, market segmentation, and positioning experience for services or B2B offerings.
• Marketing and demand generation capabilities: campaign planning, content collaboration, digital marketing coordination, funnel optimization.
• Sales enablement and revenue alignment: sales playbooks, messaging, collateral, and collaboration with sales/client success.
• Analytical and research skills: market/competitor analysis, customer insights, performance measurement, data-driven decisions.
• Project and stakeholder management: cross-functional collaboration, timelines, budgets, and senior stakeholder communication.
• Strong written and verbal communication skills: clear value propositions and client narratives.
• Experience in OEM environments.
• Bachelor's degree or equivalent practical GTM experience in relevant fields.
• Comfort with hybrid London-area work: in-person and remote collaboration.

Responsibilities

• Define and execute GTM strategies for OEM services.
• Develop market segmentation and targeting plans.
• Coordinate product and service launches.
• Align marketing, sales, and client success around GTM initiatives.
• Analyze market trends and customer insights to refine messaging.
• Plan and track GTM campaigns and demand generation activities.
• Report performance to leadership and optimize actions.
• Ensure consistent brand and client experience across channels.

Skills

GTM strategy

Market segmentation

Positioning

Demand generation

Campaign planning

Content collaboration

Digital marketing coordination

Funnel optimization

Sales enablement

Revenue alignment

Data-driven decision making

Stakeholder management

Cross-functional collaboration

Communication skills

OEM experience

Education

Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent practical experience in go-to-market or product marketing roles.

Job description

DealHub Ltd. is seeking a GTM Manager to lead go-to-market strategies for OEM services in the London area. You will craft segmentation plans, coordinate launches, and align marketing, sales, and client success to unified GTM initiatives.

You will analyze market trends, customer insights, and competitive positioning to refine value propositions and messaging, while planning and tracking campaigns and optimizing demand generation. Hybrid work in London is supported.