GTM Manager

Transform Talent; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

DealHub Ltd. is seeking a GTM Manager to lead go-to-market strategies for OEM services in the London area. You will craft segmentation plans, coordinate launches, and align marketing, sales, and client success to unified GTM initiatives.

You will analyze market trends, customer insights, and competitive positioning to refine value propositions and messaging, while planning and tracking campaigns and optimizing demand generation. Hybrid work in London is supported.

Qualifications

• GTM strategy, market segmentation, and positioning experience for services or B2B offerings.
• Marketing and demand generation capabilities: campaign planning, content collaboration, digital marketing coordination, funnel optimization.
• Sales enablement and revenue alignment: sales playbooks, messaging, collateral, and collaboration with sales/client success.
• Analytical and research skills: market/competitor analysis, customer insights, performance measurement, data-driven decisions.
• Project and stakeholder management: cross-functional collaboration, timelines, budgets, and senior stakeholder communication.
• Strong written and verbal communication skills: clear value propositions and client narratives.
• Experience in OEM environments.
• Bachelor's degree or equivalent practical GTM experience in relevant fields.
• Comfort with hybrid London-area work: in-person and remote collaboration.

Responsibilities

• Define and execute GTM strategies for OEM services.
• Develop market segmentation and targeting plans.
• Coordinate product and service launches.
• Align marketing, sales, and client success around GTM initiatives.
• Analyze market trends and customer insights to refine messaging.
• Plan and track GTM campaigns and demand generation activities.
• Report performance to leadership and optimize actions.
• Ensure consistent brand and client experience across channels.

Skills

GTM strategy

Market segmentation

Positioning

Demand generation

Campaign planning

Content collaboration

Digital marketing coordination

Funnel optimization

Sales enablement

Revenue alignment

Data-driven decision making

Stakeholder management

Cross-functional collaboration

Communication skills

OEM experience

Education

Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent practical experience in go-to-market or product marketing roles.

Job description

Role Description

The GTM Manager will be responsible for defining and executing go-to-market strategies for OEM services. This full-time office role is based in the London Area, United Kingdom, Day-to-day responsibilities include developing market segmentation and targeting plans, coordinating product and service launches, and aligning marketing, sales, and client success teams around unified GTM initiatives. The GTM Manager will analyze market trends, customer insights, and competitive positioning to refine value propositions and messaging. The role also involves planning and tracking GTM campaigns, optimizing demand generation activities, and reporting on performance to leadership while ensuring consistent brand and client experience across channels.

Qualifications

• GTM strategy, market segmentation, and positioning skills, including experience designing and leading go-to-market plans for services or B2B offerings.
• Marketing and demand generation capabilities, such as campaign planning, content collaboration, digital marketing coordination, and funnel optimization.
• Sales enablement and revenue alignment skills, including development of sales playbooks, messaging, collateral, and close partnership with sales and client success teams.
• Analytical and research skills, including market and competitor analysis, customer insight gathering, performance measurement, and data-driven decision-making.
• Project and stakeholder management abilities, including cross-functional collaboration, timeline and budget management, and effective communication with senior stakeholders.
• Strong written and verbal communication skills, with the ability to craft clear value propositions and translate complex services into compelling client narratives.
• Experience in OEM
• Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent practical experience in go-to-market or product marketing roles.
• Comfort working in a hybrid environment in the London Area, United Kingdom, with the ability to collaborate effectively both in person and remotely.