CRM & Marketing Automations Manager

Pelion; Glasgow; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading technology firm in the UK is seeking an experienced GTM Operations & CRM Manager to manage HubSpot CRM and integrate it with existing business systems. The successful candidate will improve GTM execution, support sales methodologies, and ensure data integrity across platforms. Strong CRM and project management skills are essential for success in this role. This position offers a dynamic work environment focused on driving commercial success.

Qualifications

• Proven experience with CRM systems, particularly HubSpot.
• Strong analytical skills to drive data-driven decision making.
• Ability to maintain system integrations and data governance.

Responsibilities

• Own and oversee HubSpot CRM across the organization.
• Manage CRM architecture and ensure data integrity.
• Integrate Pelion systems with HubSpot effectively.
• Automate processes to improve operational efficiency.
• Create and maintain dashboards for sales and GTM reporting.
• Support and evolve sales methodologies within the CRM.

Skills

CRM expertise

Project management

Data analysis

Sales methodology (MEDDIC)

Tools

HubSpot

Data integration tools

Job description

About the job

We're looking for an experienced GTM Operations & CRM Manager to own and evolve the systems, data and processes that underpin Pelion's go-to-market and commercial operations. This role will sit at the centre of how the business executes, ensuring HubSpot is a trusted system of record, well integrated with internal platforms, and able to deliver clear insight into pipeline health, sales execution, service delivery and GTM effectiveness.

The successful candidate, reporting to our Head of Growth, will be a hands‑on operator who combines strong CRM expertise with a deep understanding of go‑to‑market and operational processes. They will partner closely with Sales, Marketing, Operations, Service Delivery and Product teams to improve execution, enable scale, and drive measurable impact across the commercial funnel.

What you will be doing

1. HubSpot CRM ownership (business‑wide)

• End‑to‑end ownership of HubSpot across GTM, Sales, Operations, Service and Support
• Manage users, permissions, roles, and access controls in partnership with IT
• Act as the primary point of contact for CRM issues, requests, and enhancements
• Ensure HubSpot reflects current business processes and operating models

1. CRM architecture, development & governance

• Own the HubSpot data model across all standard and custom objects design, create, and maintain:
  • Custom objects and properties
  • Pipelines, lifecycle stages, and associations
  • Workflows, automation, and validation rules
  • Act as gatekeeper for CRM changes to ensure scalability and data integrity
  • Maintain documentation and change controls for all major CRM updates

1. Platform integration & data sync

• Support and manage the integration between Pelion systems and HubSpot
• Ensure reliable two‑way data sync, including:
  • Account, usage, and commercial signals
  • Monitor integration health and data accuracy
• Partner with engineering, product, IT and finance to evolve integrations as needed

1. Automation, alerts & operational workflows

• Build and maintain alerts and automation to support:
  • Deal renewal prompts and expansion signals
  • Pipeline hygiene and lead/deal progression
  • Service and support ticketing requirements
  • Proactively identify manual processes that can be automated
  • Ensure automation supports, not overrides good sales behaviour

1. GTM, sales & pipeline reporting

• Own dashboards and reporting for core GTM and sales processes, including:
  • Funnel and pipeline performance
  • Activity, conversion, and velocity metrics
  • Build reporting that supports forecasting confidence and pipeline inspection

1. Sales methodology & execution support

• Maintain and evolve HubSpot to support Pelion's MEDDIC sales methodology
• Ensure CRM fields, stages, and reporting align with MEDDIC principles
• Support visibility into deal quality, risk, and qualification
• Partner with Sales leadership to improve deal inspection and execution

1. Data quality, hygiene & governance

• Define and enforce CRM data standards and definitions
• Own hygiene reporting and remediation processes