CRM & Marketing Automations Manager

Pelion

Glasgow

Hybrid

GBP 60,000 - 90,000

Full time

14 days+

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Benefits offered by this job

25 days holiday plus additional leave

Access to health and dental plans

Worldwide travel insurance

Health plan

Dental plan

Travel insurance

Job summary

A leading IoT connectivity provider in Glasgow is seeking a GTM Operations & CRM Manager to manage and evolve HubSpot CRM systems essential for their go-to-market strategies. In this role, you will interface with Sales, Marketing, and Operations teams while ensuring data integrity and system integration. The ideal candidate will have significant hands-on experience with HubSpot and a strong understanding of B2B sales processes. This position includes flexible hybrid working, competitive benefits, and a supportive team environment.

Qualifications

Experience leading and owning CRM systems.
Strong hands-on experience managing HubSpot across multiple functions.
Understanding of sales metrics and pipeline management.
Strong understanding of GTM funnels, pipeline metrics and forecasting.
Experience building workflows, automation and reporting.
Comfort with data, integrations and APIs.

Responsibilities

Own and manage HubSpot CRM for GTM operations.
Ensure data sync between systems.
Build dashboards and reporting for sales processes.
Maintain HubSpot data model, objects, pipelines and workflows.
Build and maintain alerts, automation and dashboards for core processes.
Support MEDDIC alignment and data standards across teams.

Skills

HubSpot CRM management

GTM funnels understanding

Workflow and automation building

B2B sales support

MEDDIC knowledge

GTM operations

Automation and workflows

Tools

HubSpot

Data analytics tools

APIs

Job description

We’re looking for an experienced GTM Operations & CRM Manager to own and evolve the systems, data and processes that underpin Pelion’s go-to-market and commercial operations. This role will sit at the centre of how the business executes, ensuring HubSpot is a trusted system of record, well integrated with internal platforms, and able to deliver clear insight into pipeline health, sales execution, service delivery and GTM effectiveness.

The successful candidate, reporting to our Head of Growth, will be a hands‑on operator who combines strong CRM expertise with a deep understanding of go‑to‑market and operational processes. They will partner closely with Sales, Marketing, Operations, Service Delivery and Product teams to improve execution, enable scale, and drive measurable impact across the commercial funnel.

What you will be doing

HubSpot CRM ownership (business‑wide)

End-to-end ownership of HubSpot across GTM, Sales, Operations, Service and Support
Manage users, permissions, roles, and access controls in partnership with IT
Act as the primary point of contact for CRM issues, requests, and enhancements
Ensure HubSpot reflects current business processes and operating models
Own the HubSpot data model across all standard and custom objects design, create, and maintain:
Custom objects and properties
Pipelines, lifecycle stages, and associations
Workflows, automation, and validation rules
Act as gatekeeper for CRM changes to ensure scalability and data integrity
Maintain documentation and change controls for all major CRM updates

Platform integration & data sync

Support and manage the integration between Pelion systems and HubSpot
Ensure reliable two-way data sync, including:
Account, usage, and commercial signals
Monitor integration health and data accuracy
Partner with engineering, product, IT and finance to evolve integrations as needed

Automation, alerts & operational workflows

Build and maintain alerts and automation to support:
Deal renewal prompts and expansion signals
Pipeline hygiene and lead/deal progression
Service and support ticketing requirements
Proactively identify manual processes that can be automated
Ensure automation supports, not overrides good sales behaviour
Own dashboards and reporting for core GTM and sales processes, including:
Funnel and pipeline performance
Activity, conversion, and velocity metrics
Build reporting that supports forecasting confidence and pipeline inspection

Sales methodology & execution support

Maintain and evolve HubSpot to support Pelion’s MEDDIC sales methodology
Ensure CRM fields, stages, and reporting align with MEDDIC principles
Support visibility into deal quality, risk, and qualification
Partner with Sales leadership to improve deal inspection and execution
Define and enforce CRM data standards and definitions
Own hygiene reporting and remediation processes
Identify data gaps, inconsistencies, and risks
Drive improvements in data discipline through process, automation, and training
Own the CRM/GTM Ops improvement roadmap
Deliver ongoing CRM training for GTM, Sales, and Operations teams
Support onboarding of new users and teams
Create lightweight documentation and best‑practice guidance
Drive consistent CRM usage across the business

What we’re looking for

Experience of leading and owning CRM systems
Strong hands‑on experience managing HubSpot CRM across Sales, Marketing, Service and Operations
Experience supporting Sales and Marketing teams in a B2B environment
Strong understanding of GTM funnels, pipeline management, and sales metrics
Experience building workflows, automation, and reporting
Comfortable working with data, integrations, and APIs (at a practical level)

Nice to have

Experience in GTM Ops, RevOps, or Sales Operations
Familiarity with MEDDIC or similar sales methodologies
Experience supporting renewals, expansions, or customer lifecycle reporting
Experience working with product or usage data in CRM systems
Knowledge of B2B tooling such as G2, Usergems, HeyReach, Funnel.io, Google Analytics

Why Pelion?

Pelion: IoT Connectivity Made Effortless.

Pelion provides the World’s best connectivity for the World’s biggest names, and the most innovative and inspiring IoT devices. We can only do this by working with the most innovative and inspiring people.

Join Pelion and become part of a deeply connected and collaborative community, where mutual support and collective growth drive us all forward. Embrace change with us as we lead the evolution of IoT, fostering clarity, trust, and accountability in our mission to create a well‑connected world for everyone.

So, if you’re ready to thrive in an incredible team and lead in one of the fastest growing technology sectors, then we want you on our team!

Pelion is an IoT connectivity MVNO that provides simple, secure connectivity for IoT devices. With a track record spanning back over 20 years, Pelion has been at the forefront of shaping IoT connectivity as an innovator delivering marketing leading solutions focused on our customer’s success.