Marketing Operations Executive

BrightLocal ??; Brighton; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Bonus up to 20%

Hybrid in Brighton

25 days holiday

Duvet days

Vitality Healthcare

Learning budget £1000

Job summary

BrightLocal is seeking a Marketing Operations Executive to power Revenue Operations across Marketing and Sales. This role focuses on marketing automation, lifecycle marketing, and data-driven growth, collaborating with Growth Manager to improve trial‑to‑paid conversion.

You’ll build and optimise behaviour-led workflows, triggered emails, and HubSpot CRM processes to enable scalable growth, with about 75% supporting Marketing and rest helping Sales operations.

Qualifications

• Hands-on experience using HubSpot CRM (Marketing Hub & Sales Hub)
• Experience building automated workflows and lifecycle journeys
• Experience managing CRM lifecycle stages, properties, and segmentation
• Experience supporting campaign tracking and attribution reporting
• Practical experience maintaining CRM data quality
• Understanding of lead routing, pipelines, and sales processes
• Ability to interpret marketing metrics such as open rates, CTR, activation and conversion rates
• Working knowledge of GDPR and data compliance
• Interest in AI tools and automation to improve operational efficiency

Responsibilities

• Support the setup and execution of marketing campaigns in HubSpot
• Build and manage lists, forms, and properties used for lead capture and lifecycle management
• Create and optimise behaviour-led workflows and triggered email automation
• Support lifecycle programmes focused on trial activation, engagement, and conversion
• Help track campaign performance, attribution, and marketing effectiveness
• Ensure workflows and campaigns run on clean, well-governed CRM data
• Work closely with Marketing to turn campaign ideas into scalable system execution
• Design workflows based on user behaviour and platform insights
• Test, monitor, and optimise automated email journeys
• Identify opportunities to improve trial-to-paid conversion
• Ensure lifecycle workflows are documented, governed, and scalable
• Monitor automation performance and support ongoing optimisation
• Support CRM administration for Sales and SDR teams
• Maintain lead routing, pipelines, lifecycle stages, and deal processes
• Help manage SDR workflows, sequences, and sales automation
• Support sales reporting and dashboards
• Own day-to-day CRM administration within HubSpot
• Maintain high standards of data quality and governance
• Conduct audits, clean-ups, de-duplication, and validation
• Manage lifecycle stages, properties, and lead statuses
• Support data imports and identify issues affecting reporting or automation
• Maintain dashboards used by Marketing and Sales
• Support recurring and ad hoc reporting
• Ensure reporting is accurate, timely, and aligned to agreed definitions
• Act as a first point of contact for CRM-related questions
• Support Marketing and Sales teams with HubSpot best practices
• Help onboard new users and maintain internal documentation
• Collaborate with Marketing, Sales, SDR teams, and RevOps stakeholders

Job description

In a nutshell

We’re looking for a Marketing Operations Executive to help power our Revenue Operations across Marketing and Sales.

In a nutshell

We’re looking for a Marketing Operations Executive to help power our Revenue Operations across Marketing and Sales.

This is a great opportunity for someone looking to build a career in Revenue Operations, particularly in marketing automation, lifecycle marketing, and data-driven growth.

This role focuses primarily on Marketing Operations and lifecycle automation, working closely with the Growth Manager to improve how we convert users across the customer journey - particularly trial-to-paid conversion.

You’ll help build and optimise behaviour-led workflows, triggered email automations, and CRM processes in HubSpot that support scalable growth.

Around 75% of the role supports Marketing, with the remaining focus helping Sales teams operate more efficiently.

What You’ll Be Doing

Marketing Operations

• Support the setup and execution of marketing campaigns in HubSpot
• Build and manage lists, forms, and properties used for lead capture and lifecycle management
• Create and optimise behaviour-led workflows and triggered email automation
• Support lifecycle programmes focused on trial activation, engagement, and conversion
• Help track campaign performance, attribution, and marketing effectiveness
• Ensure workflows and campaigns run on clean, well-governed CRM data
• Work closely with Marketing to turn campaign ideas into scalable system execution

Lifecycle Automation & Conversion

• Design workflows based on user behaviour and platform insights
• Test, monitor, and optimise automated email journeys
• Identify opportunities to improve trial-to-paid conversion
• Ensure lifecycle workflows are documented, governed, and scalable
• Monitor automation performance and support ongoing optimisation

Sales Operations Support

• Support CRM administration for Sales and SDR teams
• Maintain lead routing, pipelines, lifecycle stages, and deal processes
• Help manage SDR workflows, sequences, and sales automation
• Support sales reporting and dashboards

CRM Management & Data Quality

• Own day-to-day CRM administration within HubSpot
• Maintain high standards of data quality and governance
• Conduct audits, clean-ups, de-duplication, and validation
• Manage lifecycle stages, properties, and lead statuses
• Support data imports and identify issues affecting reporting or automation

Reporting & Operational Insight

• Maintain dashboards used by Marketing and Sales
• Support recurring and ad hoc reporting
• Ensure reporting is accurate, timely, and aligned to agreed definitions

User Support & Collaboration

• Act as a first point of contact for CRM-related questions
• Support Marketing and Sales teams with HubSpot best practices
• Help onboard new users and maintain internal documentation
• Collaborate with Marketing, Sales, SDR teams, and RevOps stakeholders

Essential Skills

What we’re looking for

• Hands‑on experience using HubSpot CRM (Marketing Hub & Sales Hub)
• Experience building automated workflows and lifecycle journeys
• Experience managing CRM lifecycle stages, properties, and segmentation
• Experience supporting campaign tracking and attribution reporting
• Practical experience maintaining CRM data quality
• Understanding of lead routing, pipelines, and sales processes
• Ability to interpret marketing metrics such as open rates, CTR, activation and conversion rates
• Working knowledge of GDPR and data compliance
• Interest in AI tools and automation to improve operational efficiency

Nice to have

• Experience in a SaaS or subscription business
• Familiarity with product‑led growth or free trial models
• Experience working with Sales Development (SDR) teams

The Type Of Person Who Thrives In This Role

• Detail‑oriented - you understand how small configuration changes impact systems
• Systems‑minded - you think in processes, logic, and automation
• Data‑curious - interested in how operational improvements drive revenue
• Comfortable balancing structured governance with fast‑paced marketing
• Proactive in spotting automation opportunities and inefficiencies
• Able to communicate with both technical and non‑technical teams
• Motivated to build a career in Revenue Operations or Marketing Operations

The Perks (The important details)

• Salary: Dependent on experience
• Performance‑based bonus: Up to 20% of base salary (10% company performance + 10% team performance).
• Hybrid Working: 2 days a week in our Brighton office for full‑time team members.
• Holiday: 25 days + bank holidays + your birthday off!
• Duvet days: 3 duvet days per year
• Healthcare: Vitality Healthcare
• Learning & Development: £1000 per annum personal learning budget.

Our commitment to inclusion

At BrightLocal, we believe the best ideas come from diverse perspectives.

We are proud to be an equal opportunity employer, and we are committed to building a team where everyone feels welcome, supported, and able to do their best work. When people feel they belong, great things happen.

We strongly encourage applications from women and underrepresented groups in our industry. If this role excites you, but you do not meet every single requirement, we would still love to hear from you. Research shows that some people are less likely to apply unless they meet 100% of the criteria. Your experience, perspective, and potential matter more than ticking every box.

We are open to flexible working arrangements and are happy to make reasonable adjustments at any stage of the recruitment process. If you need anything to feel comfortable and confident applying, just let us know. We are here to help.