GTM Engineer

Flowd; Manchester; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid office/remote flexibility

Travel opportunities paid for

Commission structure

Christmas shutdown

Job summary

Flowd is seeking a GTM strategist to lead outbound campaigns, build hyper-targeted lead lists, and manage end-to-end data workflows using Clay, Instantly, and Claude. You will work in a remote setup with a two-hour UK time window, collaborating across teams to book meetings and drive client impact.

You will source and enrich B2B data, design targeted campaigns, and optimize pipelines across multiple client programs, learning rapidly in a fast-paced marketing services environment.

Qualifications

• Must have hands-on experience building B2B prospect data.
• Experience with Clay for data workflows is essential.
• Detail-oriented approach to data quality is required.
• Comfort managing multiple client campaigns simultaneously.

Responsibilities

• Build and maintain enrichment workflows in Clay.
• Source and build lead lists using LinkedIn Sales Navigator and niche data sources.
• Build, launch and manage cold email campaigns in Instantly.
• Own the data pipeline end-to-end: research, enrichment, segmentation, campaign build.
• Design signal-driven targeting so the right message reaches the right account.
• Use Claude across research, copy and data work to move faster.
• Work closely with your pod to hit client targets and keep campaigns performing.

Skills

B2B data sourcing

Clay experience

Data-quality mindset

Multi-client campaigns

Independent worker

Lead generation agency experience

Claude usage

Niche data points

Tools

Clay

Instantly

Claude

LinkedIn Sales Navigator

Job description

This is a remote role, but you need to be available to work within a two-hour time difference of the UK time zone.

Who are we?

Meet Flowd.

One of the fastest-growing marketing services in the UK. We work with some of the world's most interesting brands and have big aspirations to become the leader in our space.

We have an international team of 40 based across our HQ in Manchester, UK and Europe (Skopje). We’re expanding our service fast around the world and we’re now looking for a GTM strategist to join our team and support our clients.

Experience in building B2B campaigns to help build effective lead-generation programs for our clients. You MUST be eager and willing to learn.

About you?

GTM Engineers are the technical engine of Flowd. You sit inside a pod alongside Customer Success and own the build side of client outbound: turning a target market into an enriched, segmented lead list and a live campaign that books meetings.

This is a hands-on role. You will spend your days in Clay, Instantly, and Claude, designing data workflows and launching campaigns. If you like solving puzzles with data and want to work at the front of where outbound is heading, this is for you.

You have a strong grasp of cold email marketing and the end-to-end process of building highly targeted and nuanced GTM data sets. You're skilled in crafting relevant messaging and using tools like Clay.com to segment and build hyper-targeted prospect lists.

Efficiency is second nature to you, leverage AI tools like ChatGPT and Claude to streamline your workflow and maximise output. You're results-driven and motivated by delivering real value to both customers and the team.

What You'll Be Doing

• Build and maintain enrichment workflows in Clay
• Source and build lead lists using LinkedIn Sales Navigator and niche data sources
• Build, launch and manage cold email campaigns in Instantly
• Own the data pipeline end to end: research, enrichment, segmentation, campaign build
• Design signal-driven targeting so the right message reaches the right account
• Use Claude across research, copy and data work to move faster and sharper
• Work closely with your pod to hit client targets and keep campaigns performing

What We're Looking For

• Strong experience sourcing and building B2B prospect data
• Solid hands-on experience with Clay, not just the basics
• A methodical, detail-oriented approach to data quality matters here
• Comfort working across multiple client campaigns simultaneously
• Someone who figures things out independently and doesn't need hand-holding
• Experience at a lead gen or outbound agency (nice to have not essential)
• Familiarity with data sources
• You follow what's happening in the GTM/Clay community and bring ideas to the table
• Proven ability to use Claude as part of a daily workflow
• Confidence sourcing and working with niche data points
• Agency or multi-client experience
• Self-starter who can own work and move quickly without hand-holding

Why us?

• Hybrid working in our city centre office or remote!
• Opportunities to work in different countries with travel paid for!
• Handsome commission structure
• Christmas shutdown period on top of your annual leave allowance