Growth Strategy Lead — Acquisition (Germany)

Iwoca; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working hours

Medical insurance

25 days’ holiday per year

Employee equity incentive scheme

Two company retreats a year

Job summary

Iwoca is hiring a Lead in London to drive acquisition and activation strategies for the German market. The successful candidate will lead a team and collaborate with engineering and marketing to optimize customer journeys. This role requires a strong commercial mindset, fluency in German, and experience in growth strategy. Benefits include flexible working hours, medical insurance, a generous leave policy, and professional development opportunities.

Qualifications

• Proven experience driving go-to-market strategy and measurable acquisition growth.
• Fluency in German with strong customer-facing communication skills.
• Ability to thrive in ambiguity and work from first principles.

Responsibilities

• Lead a team focused on acquisition and activation outcomes for the German market.
• Define growth strategies and partner with engineering for onboarding journeys.
• Design and interpret A/B tests to inform product strategies.

Skills

Strong commercial mindset

Experience in growth strategy

Fluency in German

Strong analytical capability

People management experience

Tools

A/B testing tools

Predictive targeting models

Job description

Iwoca is hiring a Lead in London to drive acquisition and activation strategies for the German market. The successful candidate will lead a team and collaborate with engineering and marketing to optimize customer journeys. This role requires a strong commercial mindset, fluency in German, and experience in growth strategy. Benefits include flexible working hours, medical insurance, a generous leave policy, and professional development opportunities.