Growth Marketing Lead, Germany - Multi-Channel Acquisition

Montu UK; Winnersh; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

25 days holiday, plus bank holidays

Enhanced maternity & paternity pay

Opportunities for development and growth

Dynamic and supportive work environment

Job summary

A digital health company specializing in cannabis-based medicines is seeking a Growth Marketing Specialist to lead patient acquisition efforts in Germany. As the first dedicated marketer for this region, you will launch and optimize multi-channel campaigns on platforms like Google and Meta, ensuring compliance with local regulations. The role requires strong analytical skills, a data-driven mindset, and fluency in both German and English. The company offers an inclusive and innovative environment aimed at improving patient care.

Qualifications

• Demonstrable experience running multi-channel paid media campaigns.
• Highly analytical with a clear, data-led approach to optimisation.
• Confident translating insights into clear actions and improvements.

Responsibilities

• Own performance marketing in Germany end-to-end.
• Launch, run and optimise multi-channel paid campaigns.
• Analyse and optimise key metrics including CAC, CTR, CVR and ROAS.
• Localise and adapt campaigns for the German market.

Skills

Native or professional-level German

Fluent English

Experience in running multi-channel paid media campaigns

Hands-on expertise with Google Ads

Hands-on expertise with Meta Ads

Hands-on expertise with TikTok Ads

Data-led approach to optimisation

Organised and adaptable

Job description

A digital health company specializing in cannabis-based medicines is seeking a Growth Marketing Specialist to lead patient acquisition efforts in Germany. As the first dedicated marketer for this region, you will launch and optimize multi-channel campaigns on platforms like Google and Meta, ensuring compliance with local regulations. The role requires strong analytical skills, a data-driven mindset, and fluency in both German and English. The company offers an inclusive and innovative environment aimed at improving patient care.