Growth Scientist: Marketing Mix Modeling

Publicis Groupe; Greater London; Presencial; GBP 65 000 - 95 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Resumo da oferta

Publicis Connected Media UK is seeking a Consultant Growth Scientist to lead the development of Marketing Mix Models that forecast the impact of media, pricing, promotions and external market factors on retail sales performance.

You will own data preparation and modelling foundations, refine variables with econometric principles, validate outputs, and present insights to colleagues and clients, partnering with cross‑functional teams to improve data quality and analytical effectiveness.

Qualificações

• Experience developing Marketing Mix Models or econometric models in a commercial environment, ideally supporting retail or consumer-focused businesses.
• Strong Python capabilities for data analysis, modelling and visualisation, with experience working with large and complex datasets.
• Solid understanding of econometric methods, including regression analysis, model diagnostics, variable selection, and multicollinearity management.
• Ability to evaluate analytical findings critically and apply sound judgement when interpreting model outputs.
• Experience integrating multiple data sources, including promotional, seasonal, competitive, economic, or environmental factors.
• Strong communication skills with the ability to explain technical concepts to both technical and non-technical audiences.
• A collaborative, curious, and evidence-based approach to problem-solving, with a commitment to transparency and continuous improvement.

Responsabilidades

• Design and deliver Marketing Mix Models that measure and forecast the impact of media, pricing, promotions, and external factors on retail sales.
• Own preparation, transformation, and QA of large retail and marketing datasets to create reliable modelling foundations.
• Develop and refine model variables using econometric principles to build robust models.
• Validate model outputs through testing, business reviews, and sense-checks.
• Document modelling approaches, assumptions, and decisions for transparency and reproducibility.
• Present insights and recommendations to colleagues and clients, explaining methodology and implications.
• Partner with cross-functional teams to improve modelling approaches and data quality.

Conhecimentos

Marketing Mix Models

Python

Econometrics

Data integration

Communication skills

Collaborative problem solving

Descrição da oferta de emprego

Publicis Connected Media UK is seeking a Consultant Growth Scientist to lead the development of Marketing Mix Models that forecast the impact of media, pricing, promotions and external market factors on retail sales performance.

You will own data preparation and modelling foundations, refine variables with econometric principles, validate outputs, and present insights to colleagues and clients, partnering with cross‑functional teams to improve data quality and analytical effectiveness.