Growth Product Manager - Monetisation & Pricing

flohealth; Greater London; On-site; GBP 78,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Performance incentive

Paid holiday

Parental leave

Learning support

In-person collaboration

Job summary

Flo Health is seeking a Growth Product Manager - Core Monetisation to own pricing, paywall and segmentation strategies that lift lifetime value across regions. You’ll work with analytics, design, research, and engineering to optimise conversion to Premium.

In this fast-paced role you’ll shape Flo's monetisation roadmap, run experiments, and collaborate with executive leadership to set benchmarks in health and wellness revenue growth.

Qualifications

• Must have proven experience developing pricing and subscription plan segmentation strategies to maximise LTV.
• Strong track record of designing high-converting paywall experiences and personalising monetisation flows based on user segments.
• Hands-on experience leveraging offers, discounts, add-ons, and subscription tiers to drive revenue growth and optimise monetisation performance.
• Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross-functional teams.

Responsibilities

• Analyse and identify opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise LTV and profitability.
• Define and implement pricing strategies for subscriptions, complementary products, and add-ons.
• Design and optimise paywall experiences and monetisation mechanics to maximise conversion rates.
• Develop and execute targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue.
• Partner with engineering, design, analytics, and finance to enhance monetisation systems and reporting.

Skills

Pricing strategy

Paywall design

A/B testing

Cross-functional collaboration

Data-driven decisions

Monetisation

Tools

App Store Connect

Google Play Console

Job description

Flo Health is seeking a Growth Product Manager - Core Monetisation to own pricing, paywall and segmentation strategies that lift lifetime value across regions. You’ll work with analytics, design, research, and engineering to optimise conversion to Premium.

In this fast-paced role you’ll shape Flo's monetisation roadmap, run experiments, and collaborate with executive leadership to set benchmarks in health and wellness revenue growth.