Product Manager - Web Onboarding

flohealth; Greater London; Hybrid; GBP 70.000 - 100.000; Vollzeit

Zusammenfassung

Flo Health is scaling globally and seeks a commercially minded Product Manager - Web Onboarding to accelerate growth by building and optimizing high‑performing web acquisition funnels. You’ll own the web onboarding roadmap, develop new funnel experiences from scratch, and optimize existing journeys across landing pages, pricing, paywalls and checkout.

Collaborating with User Acquisition, Design, Engineering and Analytics, you’ll drive conversion, revenue and CLV through experimentation and

Qualifikationen

• Must have B2C product management experience in high-growth consumer subscription, e-commerce or digital products.
• Experience building and optimizing web onboarding funnels with measurable impact.
• Strong growth/monetisation knowledge: pricing, paywalls, LTV.

Aufgaben

• Build and scale high‑performing web funnels.
• Own the web onboarding roadmap, driving conversion, revenue and CLV.
• Develop and launch new web funnel experiences from scratch.
• Continuously optimise funnels via experimentation and data insights.
• Explore personalisation, segmentation and new funnel design approaches.
• Drive monetisation through pricing, plans and paywalls.
• Identify revenue opportunities to maximise revenue and LTV.
• Develop a rapid experimentation roadmap and translate insights into priorities.
• Partner with User Acquisition, Design, Engineering and Analytics.

Kenntnisse

B2C product management

Funnel optimization

Growth monetisation

Funnel design

Paid channels

A/B testing

CAC/LTV awareness

Prioritisation

Cross-functional teamwork

Ownership

Jobbeschreibung

500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating.

Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better.

The job

As Flo continues to scale globally, we're looking for an ambitious and commercially minded Product Manager - Web Onboarding to help accelerate our growth by building and optimising high-performing web acquisition funnels. This is an opportunity to work at the intersection of Product, Growth Marketing and Monetisation, shaping how millions of potential users discover Flo, understand its value and become paying subscribers.

You'll take ownership of developing new web onboarding experiences from the ground up, while continuously optimising existing funnels to maximise conversion, revenue and customer lifetime value. From user journeys and personalisation to pricing, paywalls and experimentation, you'll have the autonomy to identify growth opportunities and turn them into measurable business results. Working closely with User Acquisition, Design, Engineering and Analytics, you'll play a critical role in unlocking new opportunities to scale paid marketing channels, including Meta, Google and TikTok. This is a unique opportunity to combine the speed and experimentation culture of a high-growth business with the scale and impact of one of the world's most successful consumer health platforms.

Your Experience

Must have:

• Proven experience in B2C product management, ideally within a high-growth consumer subscription, e-commerce or digital product business.
• Hands-on experience building and optimising web acquisition or onboarding funnels, with a track record of improving conversion rates and delivering measurable business impact.
• Strong understanding of product growth and monetisation, including conversion optimisation, pricing, paywalls, subscriptions and customer lifetime value.
• Experience developing new funnel experiences from scratch, from identifying opportunities and defining hypotheses to launching, measuring and iterating on new products.
• Strong understanding of paid user acquisition, including how channels such as Meta, Google and TikTok interact with landing pages, onboarding experiences and conversion performance.
• Highly analytical and data-driven mindset, with hands‑on experience in A/B testing, funnel analytics, experimentation and interpreting performance metrics to make product decisions.
• Strong commercial acumen, with an understanding of acquisition economics, revenue optimisation, customer acquisition costs and lifetime value.
• Excellent prioritisation and problem‑solving skills, with the ability to identify high-impact opportunities, make decisions under uncertainty and balance multiple competing initiatives.
• Strong cross‑functional collaboration skills, with experience working closely with Engineering, Design, Analytics and Marketing to deliver impactful product improvements.
• A proactive, entrepreneurial mindset, with a strong sense of ownership, curiosity and a willingness to challenge assumptions and move quickly.

What you'll be doing

You’ll be responsible for:

• Build and scale high-performing web funnels
• Own the product roadmap for Flo's web onboarding funnels, driving improvements in conversion, revenue and customer lifetime value.
• Develop and launch new web funnel experiences from scratch, identifying opportunities to engage new audiences, communicate Flo's value proposition and convert visitors into paying subscribers.
• Continuously optimise existing funnels through experimentation, improving every step of the user journey, from landing pages and onboarding questions to paywalls and checkout.
• Explore new approaches to funnel design, personalisation and user segmentation to create compelling experiences tailored to different audiences and acquisition channels.
• Drive monetisation and commercial performance
• Own the monetisation strategy for your funnels, including pricing, subscription plans, paywall experiences, promotional offers and other conversion levers.
• Identify and prioritise opportunities to maximise revenue, revenue per visitor and customer lifetime value while maintaining a strong customer experience.
• Develop and execute a high-velocity experimentation roadmap, using A/B testing, customer insights and performance data to deliver measurable growth.
• Take accountability for funnel performance, continuously monitoring key metrics and translating insights into clear product priorities.
• Partner with User Acquisition to unloc