Growth Product Lead

The Product Folks; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player in women's health is seeking a talented Growth Manager to lead innovative monetisation strategies for their subscription-based products. In this pivotal role, you'll drive revenue growth through data-driven strategies, manage a dynamic team, and optimize customer journeys using A/B testing and targeted offers. This position offers the opportunity to make a significant impact in a rapidly growing market, where your expertise in subscription models and lifecycle monetisation will be crucial to success. Join a forward-thinking company that values creativity and analytical prowess, and help shape the future of women's health technology.

Qualifications

• Proven experience in subscription-based business models and discount strategies.
• Expertise in lifecycle monetisation and A/B testing.

Responsibilities

• Develop data-driven strategies for revenue growth in subscription products.
• Lead a growth team and manage lifecycle monetisation projects.

Skills

Subscription-based business models

Discount strategies

Lifecycle monetisation programmes

Team leadership

Pricing strategies

A/B testing

Multi-channel monetisation

Job description

Flo is the #1 downloaded women’s health app worldwide, with 400 million downloads and 73 million monthly active users. Close to 60% of monthly active users rely on Flo for over a year. In the US, 1 in 4 women (ages 18-44) use Flo. Flo is also the first purely digital consumer women’s health app to achieve unicorn status and have a valuation beyond $1 billion.

Your Responsibilities

• Developing and implementing data-driven strategies to drive revenue growth for our subscription-based products across in-app placements, push and email.
• Being a lead for a growth team of 8, including analysts, operations managers, release managers, and designers, while also directly managing 2 growth managers.
• Defining and executing strategies to target high-value audience segments based on demographics, behavior, and user preferences, delivering personalised communications and monetisation incentives.
• Continuously analysing and optimising the customer journey, focusing on improving conversion rates at each funnel stage.
• Employing A/B testing and other conversion rate optimisation techniques to drive incremental improvements.

Required Skills and Experience

• Proven experience with subscription-based business models and in optimising discount strategies for B2C subscription products.
• Proven experience developing and implementing comprehensive lifecycle monetisation programmes, encompassing subscription activation, winback, and retention as well as seasonal sales strategies.
• Experience leading a team to drive lifecycle monetisation projects, including setting strategic roadmaps for analysts and creative teams focused on lifecycle marketing initiatives.
• Expertise in pricing strategies and discount optimisation, driving growth through targeted offers across different user segments to maximise revenue.
• Expert expertise in developing multi channel monetisation initiatives (in-app placements, push and email) for different user segments.
• Strong expertise in conducting A/B testing and validating assumptions to optimise product and marketing strategies.