Growth PM for iGaming: Funnels & Conversions

MrQ; United Kingdom; Remote; GBP 70,000 - 110,000; Full time

Job summary

MrQ, an award-winning online casino, is seeking a commercially minded Product Manager to own funnel growth from ad click to first-week activation. You’ll collaborate with Marketing, run experiments, and optimize sign-up, deposits and retention, while ensuring GDPR compliance and robust analytics.

You'll shape martech strategy, run A/B tests on onboarding flows, and partner with performance, SEO/ASO, and paid channels to maximise CPA ROI and player LTV.

Qualifications

• Growth experience in a consumer business such as iGaming, fintech or e-commerce, or a marketing background (PPC, SEO, CRO, mobile UA) that moved into product.
• Commercial acumen: CPA, conversion, payback and LTV.
• Martech know-how: tracking, tagging and attribution, and where data breaks.
• Experience running A/B tests on funnels and reading the results honestly.
• Comfort with numbers and data analysis.

Responsibilities

• Run the full funnel from public site to sign-up, FTD and first-week activation.
• Shape welcome offers and referrals, test them for player quality and volume.
• Drive web-to-app acquisition with proper attribution.
• Set martech strategy; ensure GDPR-compliant data from ad click to FTD.
• Run onboarding experiments and decide what ships.
• Collaborate with performance, affiliates, SEO/ASO, PPC and paid social.
• Track second deposits and first-week activity and flag underperforming channels.
• Build a roadmap on ROI, CPA and player value.
• Lead an engineering and design squad focused on outcomes.
• Keep login, navigation and My Account fast and reliable.
• Ensure onboarding respects age, ID checks, GAMSTOP, geo-restrictions and marketing consent.

Skills

Growth experience

Commercial acumen

Martech knowledge

A/B testing

Data analysis

Cross-functional collaboration

Regulatory onboarding

Player-centric mindset

AI prototyping tools

Tools

GA4

Amplitude

CDP

Job description

MrQ, an award-winning online casino, is seeking a commercially minded Product Manager to own funnel growth from ad click to first-week activation. You’ll collaborate with Marketing, run experiments, and optimize sign-up, deposits and retention, while ensuring GDPR compliance and robust analytics.

You'll shape martech strategy, run A/B tests on onboarding flows, and partner with performance, SEO/ASO, and paid channels to maximise CPA ROI and player LTV.