Product Manager (Player Acquisition)

MrQ; St Albans; On-site; GBP 60,000 - 90,000; Full time

Job summary

MrQ in the United Kingdom is seeking a commercially minded Product Manager focused on growth. You will own how players find us, sign up and make their first deposit, coordinating with Marketing to run experiments that bring in the right players.

If you love funnels, tracking and conversion more than backlogs, this is the role for you. You’ll shape offers, drive web-to-app acquisition, and lead a cross-functional squad to deliver measurable ROI while complying with KYC and gambling rules.

Qualifications

• Growth experience in a consumer business such as iGaming, fintech or e-commerce.
• Commercial acumen with CPA, conversion, payback and LTV thinking.
• Martech know-how: tracking, tagging and attribution.
• Experience running A/B tests on funnels and interpreting results.
• Comfort with numbers and data-driven decision making.
• Ability to collaborate with performance, affiliates and marketing teams.

Responsibilities

• Run the full funnel from public site to sign-up, FTD and first-week activation.
• Shape welcome offers and Refer a Friend, testing for quality and volume.
• Drive web-to-app acquisition with proper install and attribution tracking.
• Set martech strategy with Marketing; ensure GDPR-compliant data flows.
• Run registration experiments and decide what ships.
• Lead an engineering and design squad focused on outcomes.
• Keep login, navigation and My Account fast and reliable.
• Ensure onboarding respects age/ID checks, GAMSTOP, geo restrictions and consent.

Skills

Growth mindset

Data analysis

CRO

A/B testing

Martech

KPI tracking

Job description

MrQ is an award-winning online casino, launched in 2018 and growing fast. We’re big on tech, big on performance and even bigger on fun.

As a commercially minded Product Manager, you own how players find us, sign up and make their first deposit, from ad click to their first week with us. This is a specialist growth role where marketing and product meet. You’ll work alongside Marketing, read the numbers first, and run the experiments that bring in more of the right players.

If you love funnels, tracking and conversion more than backlogs, this one’s for you.

What You Will Do

• Run the full funnel, from public site and landing pages to sign-up, FTD and first-week activation.
• Shape welcome offers and Refer a Friend, and test them for player quality as well as volume.
• Drive web-to-app acquisition, with installs and attribution tracked properly.
• Set martech strategy with Marketing: every channel measured, clean data from ad click to FTD, and fully GDPR-compliant.
• Run registration experiments on fields, steps, messaging and verification, then make the call on what ships.
• When FTDs dip, be first with the answer: product, channel, verification or spend?
• Partner with performance, affiliates, SEO/ASO, PPC and paid social, so paid traffic is never put at risk.
• Track second deposits and first-week activity, and flag channels or offers that don’t stick.
• Build a roadmap on ROI, CPA and player value.
• Lead an engineering and design squad focused on outcomes.
• Keep login, navigation and My Account fast and reliable.
• Make onboarding feel unmistakably MrQ while covering age and ID checks, GAMSTOP, geo-restrictions and marketing consent. You’ll work with Payments & Verification on KYC.

What We’re Looking For

• Growth experience in a consumer business such as iGaming, fintech or e-commerce, or a marketing background (PPC, SEO, CRO, mobile UA) that moved into product.
• Commercial acumen. You think in CPA, conversion, payback and LTV.
• Martech know-how. You understand tracking, tagging and attribution, and where data breaks.
• Experience running A/B tests on funnels and reading the results honestly.
• Comfort with numbers. You dig into the data yourself.
• Trust from performance, affiliate or growth teams, and the confidence to hold your own with a head of marketing.
• Comfort with regulated onboarding. We’ll teach you the gambling rules.
• Player instinct. You care whether a change is right for the player, not just whether it converts.
• Nice to have: KYC, welcome offers or referral schemes, GA4, Amplitude, tag managers or CDPs, and AI prototyping tools.

We’re an equal opportunity employer and want a team as varied as our players. At MrQ, everyone gets a fair shot, whatever their age, disability, gender identity, marital or civil partnership status, pregnancy or maternity, race, colour, nationality, religion or belief, sex or sexual orientation.