Growth Marketing Manager - Product GTM & Lifecycle

Beam; England; On-site; GBP 50,000 - 60,000; Full time

Job summary

Beam is building AI that serves society, and this role owns end-user comms, lifecycle activation, and product marketing collateral within Beam's new Product GTM function. It's a ground-up opportunity to scale comms and GTM activity, working with the Product GTM Lead to shape systems for growth.

You'll run lifecycle campaigns in Customer.io, update release notes and newsletters, and create assets for GTM teams while collaborating with UK, US and AUS squads to maximise product adoption.

Qualifications

• 2+ years in product marketing or lifecycle marketing within SaaS.
• Experience turning product changes into clear end-user comms.
• Comfortable working with Product and Engineering teams.

Responsibilities

• Own end-user comms for product releases and changes.
• Run lifecycle campaigns to drive product adoption, especially Notes.
• Draft release notes, help centre articles, and in-app updates.
• Create and maintain product marketing collateral for GTM teams.
• Coordinate newsletter cadence and bespoke campaigns with regional teams.
• Collaborate with Product GTM Lead on content strategy by region.

Skills

Product marketing

Lifecycle marketing

Email campaigns

SaaS

Cross-functional collaboration

Tools

Customer.io

Mailchimp

HubSpot

Job description

Beam is building AI that serves society, and this role owns end-user comms, lifecycle activation, and product marketing collateral within Beam's new Product GTM function. It's a ground-up opportunity to scale comms and GTM activity, working with the Product GTM Lead to shape systems for growth.

You'll run lifecycle campaigns in Customer.io, update release notes and newsletters, and create assets for GTM teams while collaborating with UK, US and AUS squads to maximise product adoption.