Growth Marketing Manager – Embedded Analytics & AI

Insightsoftware

Greater London

On-site

GBP 44,000 - 55,000

Full time

5 days ago

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Job summary

Insightsoftware is seeking a Growth Marketing Manager to drive global campaigns for the Simba Data + Analytics unit, with emphasis on Embedded Analytics and AI‑powered data connectivity. You’ll lead cross‑functional efforts with product marketing, sales, and customer success across the EMEA region from London HQ, optimizing multi‑channel programs for pipeline growth.

The role requires strong background in SaaS/B2B lifecycle marketing, data‑driven decision making, and exceptional communication.

Qualifications

Bachelor's degree in Marketing or Business preferred.
Experience in growth marketing, demand generation, or lifecycle marketing in SaaS/B2B.
Excellent writing, editing, presentation and communication skills.
Experience with web analytics and BI tools for performance reporting.
Understanding of B2B buyer journeys and multi‑touch attribution.
Full‑funnel marketing experience from awareness to expansion.

Responsibilities

Develop and execute multi‑channel growth campaigns across email, content, webinars, digital, social, and events.
Drive lifecycle programs to maximise user engagement and product adoption.
Collaborate with sales, product marketing, customer success, and digital marketing to optimize lead flow and ROI.
Monitor metrics (MQLs, pipeline, bookings, conversion) and optimize campaigns based on data insights.