Growth Marketing Manager - EMEA

insightsoftware UK Ltd; Greater London; On-site; GBP 38,000 - 47,000; Full time

Benefits offered by this job

Collaborative culture

Professional growth opportunities

Potential bonus

Job summary

insightsoftware UK Ltd is looking for a Growth Marketing Manager to drive growth strategies in the Data + Analytics business. This pivotal role focuses on executing multi-channel marketing campaigns and collaborating with cross-functional teams to improve performance and engage clients effectively.

The ideal candidate has a strong background in growth marketing within SaaS or B2B environments. The position offers a competitive salary of £38,000 – £47,000 per annum along with opportunities for professional development.

Qualifications

• Experience in growth marketing or lifecycle marketing in SaaS or B2B enterprise software.
• Proficient in web analytics and BI tools for performance reporting.
• Excellent project management skills to lead multiple projects.

Responsibilities

• Develop and execute multi-channel campaigns.
• Monitor campaign performance and report key metrics.
• Collaborate with sales and marketing teams.

Skills

Fast-paced environment management

Data-driven decision making

Effective communication

Cross-functional collaboration

Customer-centric approach

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Salesforce

Wrike

Airtable

Power BI

Job description

Job Overview

Insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. The Growth Marketing Manager will drive growth strategy and execution within the Data + Analytics business unit, focusing on the Embedded Analytics pillar (Logi Symphony and Simba Intelligence).

Key Responsibilities

• Campaign Development & Execution
  • Develop and execute multi‑channel growth campaigns from concept to measurement.
  • Build integrated marketing campaigns across email, content, webinars, digital, social, and in‑person events to drive sales‑qualified pipeline and revenue growth.
  • Create and run lifecycle marketing programs that maximize user engagement, product adoption, and customer lifetime value.
  • Manage third‑party activities (webinars, content syndication, vendor partnerships) and coordinate with stakeholders to maximize ROI.
• Performance Measurement & Optimization
  • Monitor campaign performance and report key metrics (MQLs, pipeline generation, bookings, conversion rates).
  • Analyze marketing metrics to uncover performance drivers and identify optimization opportunities.
  • Iterate on campaigns based on data‑driven insights.
• Cross‑Functional Collaboration
  • Work closely with sales and customer success to ensure alignment and top‑of‑funnel awareness.
  • Collaborate with product marketing to align campaigns with product positioning and go‑to‑market strategies.
  • Partner with digital marketing to optimize lead flow, nurture programs, and conversion paths.
  • Contribute to daily conversations on webinar, email, and other campaign execution and measurement.
• Program Management
  • Ensure all activities are completed on time and meet quality expectations.
  • Maintain campaign calendars, project timelines, and stakeholder communications.
  • Manage daily administrative tasks to keep marketing programs running smoothly.

Essential Skills & Mindset

• Ability to operate in a fast‑paced environment while managing multiple projects.
• Growth mindset: experiment, learn from failures, and iterate to find scalable growth levers.
• Data‑driven decision making using analytics and user insights to guide strategy.
• Disciplined execution with strong attention to detail.
• Cross‑functional collaboration and influence without authority.
• Effective communication skills, both verbal and written.
• Customer‑centric approach to optimize user experiences.

Required Qualifications

• Bachelor’s degree (Marketing, Business, or related field).
• Experience in growth marketing, demand generation, or lifecycle marketing, preferably in SaaS or B2B enterprise software.
• Excellent writing, editing, presentation, and communication skills.
• Experience using web analytics and BI tools for performance reporting.
• Strong understanding of B2B buyer journeys, intent‑based marketing, and multi‑touch attribution.
• Full‑funnel marketing experience managing the customer lifecycle from awareness to expansion.
• Excellent project management skills and ability to lead multiple projects end‑to‑end.
• Proficiency with modern sales, marketing, and automation tools (Salesforce, Wrike, Airtable, Gong, Clay, Power BI, Pardot).
• Strong organizational skills managing concurrent campaigns and cross‑functional initiatives.
• Ability to build relationships across the business at all levels.
• Availability for monthly meetings in the London HQ office.

Preferred Qualifications

• Experience with AI‑powered marketing tools and automation.
• Experience marketing embedded analytics, business intelligence, or data connectivity solutions.
• Knowledge of ISV ecosystems, regulated industries, and enterprise data governance.
• Experience working with global teams across multiple time zones.
• Technical aptitude for complex data and analytics products.
• Experience with webinar programming and vendor partnership management.

Benefits & Compensation

• Salary: £38,000.00 – £47,000.00 GBP per annum.
• Potential bonus for non‑sales roles; commission target for sales roles.
• Transparent pay and fair compensation practices.
• Opportunities for professional growth in growth marketing within analytics and AI technology.
• Collaborative culture with cross‑functional teams.
• Strategic impact on key products in the expanding Data + Analytics portfolio.

Equal Employment Opportunity

Insightsoftware is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. Background checks are required for employment where permitted.

All information will be kept confidential according to EEO guidelines.