Growth Marketing Manager - Data-Driven DTC Acquisition

tml Partners; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

tml Partners is seeking a Growth Marketing Manager to own the DTC marketing strategy with a data-led, performance-focused approach. You will drive acquisition, engagement and retention across paid channels and collaborate with agency and internal teams to scale revenue.

The ideal candidate has strong experience in multi-channel paid media, analytics and CRM tools, with a track record of improving conversion and ROI in a growth or agency setting.

Qualifications

• Proven experience in growth/ digital/ performance marketing.
• Experience managing multi-channel paid media campaigns.
• Strong analytical, data-driven approach to marketing.
• Experience with analytics platforms and CRM, email marketing.
• A/B testing, attribution modelling and performance reporting.

Responsibilities

• Lead the DTC growth marketing strategy with a full-funnel focus on acquisition, engagement and retention.
• Own paid media optimization across Google Ads, Bing Ads and LinkedIn.
• Collaborate with external agencies and internal teams to scale campaigns.
• Translate customer insights into actionable campaigns and test-and-learn experiments.

Job description

tml Partners is seeking a Growth Marketing Manager to own the DTC marketing strategy with a data-led, performance-focused approach. You will drive acquisition, engagement and retention across paid channels and collaborate with agency and internal teams to scale revenue.

The ideal candidate has strong experience in multi-channel paid media, analytics and CRM tools, with a track record of improving conversion and ROI in a growth or agency setting.