Growth Marketing Lead - Data-Driven B2C Growth Architect

Love Success; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

A dynamic marketing firm is seeking a Growth Marketing Lead (B2C) to scale their digital acquisition. This role requires 5+ years of experience in growth or performance marketing, preferably in financial services. You will take charge of the digital acquisition strategy, drive data-led experimentation, and collaborate closely with the sales team. The perfect candidate thrives in fast-paced environments and is obsessed with achieving results and continuous improvement.

Qualifications

• 5+ years’ experience in growth or performance marketing, ideally in financial services or regulated consumer products.
• Proven experience working closely with sales teams and marketing agencies.
• Strong understanding of paid media, SEO, and conversion optimisation.
• Data-savvy with experience using performance dashboards.

Responsibilities

• Own and lead the end-to-end digital acquisition strategy across paid media, SEO, and supporting channels.
• Set clear performance targets and hold external agencies accountable.
• Drive ongoing experimentation across channels and funnels.
• Optimise the acquisition journey from first touch to qualified enquiries.
• Analyse performance data to surface insights and prioritise opportunities.
• Build scalable growth systems aligned to long-term business objectives.

Skills

Growth marketing

Performance marketing

Digital marketing

Sales collaboration

Data analysis

SEO

Paid media

Conversion rate optimisation

Tools

Google Analytics

Excel

HubSpot

Job description

A dynamic marketing firm is seeking a Growth Marketing Lead (B2C) to scale their digital acquisition. This role requires 5+ years of experience in growth or performance marketing, preferably in financial services. You will take charge of the digital acquisition strategy, drive data-led experimentation, and collaborate closely with the sales team. The perfect candidate thrives in fast-paced environments and is obsessed with achieving results and continuous improvement.