Growth Marketing Manager

BlueOptima; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading software company in the UK is seeking an experienced Product Marketing professional to enhance user enablement and retention. This role entails defining user personas, crafting messaging, and executing go-to-market strategies for product launches. The ideal candidate will have a strong focus on customer engagement and the ability to synthesize market insights to refine product strategies. Join us in transforming how our product delivers value to users.

Qualifications

• Experience in product marketing or related fields with a focus on user enablement.
• Strong understanding of market trends and customer engagement metrics.
• Ability to create compelling messaging to differentiate products.

Responsibilities

• Define personas and messaging for key user groups.
• Develop and execute go-to-market strategies for product launches.
• Create sales enablement tools to support revenue teams.
• Coordinate with marketing to produce campaign assets.
• Capture customer success stories for advocacy.

Skills

Market insights

User engagement

Messaging strategy

Competitive intelligence

Go-to-market execution

Job description

We are seeking an experienced Product Marketing professional to join our team and run a transformative user enablement and retention process. Working closely across the Revenue and Product teams, you will be focused on bringing insights from the market to help educate and refine our product and sales strategy, delivering clear, compelling messaging that will differentiate us from our competition and create value perception for our customers, and deliver multi-channel campaigns to educate customers on new products whilst increasing usage for our core product streams. Your success will be deeply tied to user engagement, fostering a customer-centric environment where usage and retention are paramount. Join us in redefining how our product interacts with its users and plays a part in their success to transform to high performing software development organisations.

Positioning, Messaging & Market Intelligence

• Persona & Value Definition: Define ideal executive (VP/CTO) and technical user personas (Developer, SecOps Engineer, Team Lead), crafting clear, differentiated messaging that communicates both ROI (buyer) and usability (user).
• Competitive Strategy: Serve as the competitive intelligence expert, creating tactical battlecards and objection-handling narratives for the revenue teams.

Go-to-Market (GTM) and Launch Execution

• GTM Strategy & Execution: Lead the development and execution of holistic GTM plans for new products and features across all product stages, including upsells and cross-sells.
• Lifecycle Activation Management: Design the messaging, orchestration, and content for the automated campaigns (email/in-app) aimed at driving Activation Rate.
• Launch Success: Design campaigns and own the creation of all public-facing launch content (blogs, press releases, webinars) aimed at driving initial activation and building market excitement.

Revenue and Internal Enablement

• Sales & Success Enablement: Develop and co‑own the foundational sales toolkit (pitch decks, demo scripts, FAQs, collateral) to empower Sales to close deals, and enable Success teams on commercial value for new releases.
• Marketing Assets: Coordinate with Marketing to develop core revenue collateral, including solution datasheets and targeted campaign assets.

Customer Advocacy & Insights

• Advocacy Generation: Proactively collaborate with CS to capture customer stories and successful outcomes, creating high-impact case studies and testimonials for external reference.
• Market Feedback Loop: Synthesize high-level market trends, competitive movements, and customer testimonials to inform and adjust the Product strategy.

Metrics and Reporting

• Performance Tracking: Define and monitor KPIs to track marketing campaign effectiveness and high-level trends in product adoption, customer usage, and retention.
• Strategic Reporting: Provide regular reports to management, interpreting the commercial success of market initiatives based on adoption data (sourced from the PSM) to refine messaging and GTM strategy.