Growth Marketing Manager

Wesleyan Group; Birmingham; On-site; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Annual bonus

Hybrid working

Pension scheme

Parking

Salary sacrifice benefits

Family leave

Volunteering days

Job summary

Wesleyan Group is seeking a commercially focused Growth Marketing Manager to drive lead generation, customer acquisition and revenue growth within Wesleyan’s medical division. You’ll develop and deliver data-led marketing strategies that generate high-quality leads, expand market reach and support sustainable business growth.

Taking ownership of multi-channel campaigns across paid search, social media, advertising and email, you’ll use customer insights, performance data and testing to optimise

Qualifications

• Proven experience in growth marketing with a track record of delivering growth.
• Experience developing and executing customer acquisition strategies.
• Strong analytical skills with data-driven decision making.
• Hands-on knowledge of SEO, PPC, paid media and marketing automation.
• Excellent communication and stakeholder management across teams and agencies.

Responsibilities

• Developing and delivering a data-driven growth marketing strategy to increase lead generation and revenue.
• Managing multi-channel campaigns across paid search, social media, email and SEO.
• Identifying and testing new growth opportunities and channels.
• Analysing campaign performance and using insights to improve conversions and ROI.
• Collaborating with sales, product, CRM and external partners to optimise the customer journey.
• Monitoring KPIs and providing recommendations for ongoing growth.

Skills

Growth marketing

Lead generation

Customer acquisition

Data analysis

A/B testing

Cross-functional work

Digital marketing

Campaign management

Tools

SEO

PPC

Paid media

Marketing automation

CRM

Job description

Growth Marketing Manager
Salary: £50,000-£60,000
Contract Type:12 month FTC– 35 hours a week
Location:Hybrid working (office based in Birmingham) – typically 2 days in the office per week

Shape Brighter Futures with Wesleyan

Established in 1841, Wesleyan help trusted professionals—GPs, hospital doctors, dentists, and teachers—secure their financial future. Today,we’reproud to continue that mission with passion and purpose. Ifyou’relooking for a role where yourexpertisemakes a real impact, and you want to work in a culture that values collaboration, innovation, and integrity,we’dlove to hear from you.

Make a Difference in a Growth Marketing Manager role

An exciting opportunity has arisen for a commercially focused Growth Marketing Manager to drive lead generation, customer acquisition and revenue growth within Wesleyan’s medical division. You’ll develop and deliver data-led marketing strategies that generate high-quality leads, expand market reach and support sustainable business growth.

Taking ownership of multi-channel campaigns across paid search, social media, advertising and email, you’ll use customer insights, performance data and testing to optimise results, improve conversion rates and maximise return on investment.

This is a high-impact role combining strategic thinking, creativity and analytical expertise, with success measured through clear KPIs and the contribution marketing activity makes to business growth.

Your Impact

Here’s how you’ll make a difference:

• Developing and delivering a data-driven growth marketing strategy to increase lead generation, customer acquisition and revenue across Wesleyan’s medical division.
• Managing and optimising multi-channel marketing campaigns across paid search, social media, email, SEO and other digital channels to maximise performance and ROI.
• Identifying and testing new growth opportunities, acquisition channels and partnership initiatives to support business growth targets.
• Analysing campaign performance, customer behaviour and growth metrics, using data, insights and A/B testing to improve conversion rates and marketing effectiveness.
• Working closely with sales, product, CRM and marketing teams, as well as external agencies, to deliver engaging campaigns and enhance the customer journey.
• Monitoring KPIs, reporting on performance and providing recommendations to drive continuous improvement, customer engagement and long-term growth.

What You’ll Bring

• Proven experience in a growth marketing, digital marketing or campaign marketing role, with a strong track record of delivering measurable business growth.
• Experience developing and executing customer acquisition strategies that generate leads, increase engagement and drive revenue.
• Strong analytical skills, with experience using data, performance metrics and A/B testing to optimise campaigns and inform decision-making.
• Hands-on knowledge of digital marketing channels, including SEO, PPC, paid media, social media, content marketing and marketing automation tools.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams and external partners.
• A commercial, proactive and innovative mindset, with the confidence to test new ideas, challenge convention and thrive in a fast-paced environment.

Benefits That Work for You

We believe rewards should reflect the life you live.Here’swhat you can expect:

• Annual bonus to recognise your contribution.
• Flexible hybrid working for better work-life balance.
• Company pension scheme – matched plus 2% (up to 10%).
• Free secure underground Birmingham city centre parking (subject to availability, weekend use included).
• Salary sacrifice schemes that help you provide the things that matter – to include PMI, Electric Vehicle Leasing and cashback on everyday essentials.
• Enhanced family leave and two volunteering days to give back to causes you care about.

Discover the full range of benefits: Wesleyan Careers Rewards

Why Wesleyan?

We’rebuilding a culture where everyone belongs. Diversityisn’tjust a policy—it’spart of who we are. Whatever your background, we want you to feel valued and empowered to thrive. We’reproud supporters of the ABI Making Flexible Work campaign, which meanswe’reopen to discussing flexible working, job shares, and part-time options.

If you need reasonable adjustments during the recruitment process, just let us know—we’rehere to support you.

What to Know Before Applying

• Right to Work:We’reunable to provide VISA sponsorship, soyou’llneed the legal right to live and work in the UK.
• Advert Closing:We typically advertise for two weeks but may close early if we receive a high volume of applications—apply early to avoid disappointment.