Growth Marketing Leader, Connected Cloud

Kerv; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Kerv is seeking a commercially focused marketing leader to drive growth for the Connected Cloud practice. As Senior Marketing Manager, you will own the strategy, budget, campaigns and pipeline performance, reporting to the CMO and working with sales, solutions and partners including Microsoft, TD Synnex and Juniper.

You will lead demand generation and ABM programs, shape messaging with data insight, align with partner marketing, and ensure strong ROI.

Qualifications

• Proven success building B2B pipeline within technology services or partner ecosystem.
• Experience owning marketing targets, budgets and commercial outcomes.
• Strong alliance and partner marketing experience, including MDF management.
• Solid understanding of cloud, networking and modern workplace technologies.
• Experience delivering demand generation and ABM programmes.
• Strong CRM, reporting and data analysis skills.
• Excellent stakeholder management and communication skills.
• Able to travel and attend the London office at least one day per week.

Responsibilities

• Own the Connected Cloud marketing plan, budget and pipeline targets.
• Deliver lead generation, opportunity creation and pipeline growth.
• Manage a rolling campaign plan, continually measuring and optimising performance.
• Make investment decisions based on commercial outcomes and ROI.
• Take networking, cloud, managed services and AI-enabled workplace propositions to market.
• Deliver both demand generation and account-based marketing campaigns.
• Brief and collaborate with central marketing teams across content, design, digital, PR and events.
• Use data and insight to refine messaging and improve results.
• Lead marketing relationships with Microsoft, TD Synnex, Juniper and other partners.
• Secure and manage MDF and co-funded marketing activity.
• Build campaigns that strengthen the Kerv brand while maximising partner investment.
• Work closely with sales to define lead management, attribution and reporting standards.
• Use Dynamics 365 and marketing data to demonstrate pipeline contribution.
• Provide regular reporting on campaign performance, pipeline and partner funding.

Skills

B2B pipeline

Alliance marketing

CRM reporting

Job description

Kerv is seeking a commercially focused marketing leader to drive growth for the Connected Cloud practice. As Senior Marketing Manager, you will own the strategy, budget, campaigns and pipeline performance, reporting to the CMO and working with sales, solutions and partners including Microsoft, TD Synnex and Juniper.

You will lead demand generation and ABM programs, shape messaging with data insight, align with partner marketing, and ensure strong ROI.