Growth Marketing Lead, Subscriptions & Tiered Offers

Engenious; United Kingdom; Remote; GBP 60,000 - 90,000; Full time

Job summary

Engenious University is seeking a growth marketing lead to own the subscription product from acquisition to retention, shaping tiered offers and revenue models with AI-driven campaigns. You’ll manage paid media, testing strategies, pricing, and onboarding flows to maximize LTV.

You’ll run Meta and Google/YouTube ads, design pricing tiers, build scalable automations with HubSpot and PostHog, and translate data into actionable growth experiments for a global audience.

Qualifications

• 3+ years in performance or growth marketing with spend ownership.
• Experience with Meta and Google/YouTube ads.
• Experience growing a subscription SaaS or membership product.
• Proven ability to improve a self-serve funnel with pricing or packaging experiments.
• Strong conversion copywriting and creative judgment.
• Familiar with HubSpot or similar CRM/automation.
• Daily use of AI tools to build automations and ad-ready assets.

Responsibilities

• Own paid acquisition strategy across Meta and Google/YouTube.
• Design tiered packaging and pricing experiments.
• Create high-volume AI-generated ad creative driven by data.
• Manage funnel from ad to first payment including landing pages and checkout.
• Coordinate sales handoff for higher tiers.
• Run HubSpot lifecycle campaigns for activation and retention.
• Report on funnel, cohort, and channel economics.
• Build repeatable automations so growth isn’t dependent on constant online presence.

Skills

Growth marketing

Meta & Google Ads

Subscription SaaS growth

Funnel optimization

Conversion copywriting

CRM automation (HubSpot)

AI for marketing

Tools

HubSpot

PostHog

Job description

Engenious University is seeking a growth marketing lead to own the subscription product from acquisition to retention, shaping tiered offers and revenue models with AI-driven campaigns. You’ll manage paid media, testing strategies, pricing, and onboarding flows to maximize LTV.

You’ll run Meta and Google/YouTube ads, design pricing tiers, build scalable automations with HubSpot and PostHog, and translate data into actionable growth experiments for a global audience.