Demand generation manager QSR/FSR UK

Mapal Group; Greater London; Sur place; GBP 70 000 - 110 000; Plein temps

Résumé du poste

Mapal Group is seeking a Growth Marketing leader to drive demand generation and performance across international B2B SaaS markets. You will own cross-functional growth initiatives, partner with Sales and Product Marketing, and lead ABM and multi-channel campaigns to scale revenue.

You will combine strategic thinking with hands-on execution, leveraging data to optimise campaigns and expand into new markets while maintaining alignment with global priorities.

Qualifications

• 8 years of experience in Growth Marketing, Demand Generation or Performance Marketing within a B2B SaaS environment.
• Proven track record of generating pipeline and delivering measurable revenue impact.
• Strategic mindset with hands-on execution.
• Strong analytical skills turning data into actionable decisions.
• Experience leading cross-functional growth initiatives.
• Ability to navigate international markets balancing global priorities with regional needs.
• Excellent communication and stakeholder management with a strong sense of ownership.

Responsabilités

• Build and execute demand generation programmes to increase pipeline and improve conversion across the funnel.
• Use data, insights and experimentation to identify what works, scale successful initiatives and continuously optimise performance.
• Identify and unlock opportunities in new markets, customer segments and ICPs.
• Develop targeted growth plans that align global priorities with local market needs.
• Partner with Product Marketing and Commercial teams to identify cross-sell opportunities within our existing customer base.
• Develop and launch campaigns that drive product adoption and generate additional revenue from existing customers.
• Design and execute targeted ABM programmes for priority accounts.
• Work closely with Sales teams on account targeting, messaging, campaign execution and follow-up.
• Own and optimise the performance of growth channels including paid marketing, content-led initiatives, lifecycle marketing, partnerships and field marketing.
• Drive a data-driven approach to testing, attribution, optimisation and budget allocation.
• Lead complex, cross-functional projects, including website improvements, campaign launches, reporting frameworks and process optimisation.
• Strengthen Marketing’s contribution to revenue through effective execution and continuous improvement.
• Support and develop high-performing talent within the Growth Marketing function.
• Build strong relationships with Sales, RevOps, Customer Success, Product Marketing and external agency partners to ensure alignment and shared accountability.

Connaissances

Growth Marketing

Demand Generation

Performance Marketing

Analytical skills

Cross-functional leadership

International markets

Description du poste

What if your next career adventure started at Mapal?

We’re on an exciting journey to scale our business from €40M to €100M, and Marketing has a key role to play in making it happen.

Are you a strategic thinker who loves turning ideas into action? Do you enjoy combining data, creativity and experimentation to drive measurable business growth? Are you ready to take ownership of high-impact initiatives in an international B2B SaaS environment?

Then this opportunity could be just what you're looking for!

Your responsibilities will focus on seven key areas:

• Build and execute demand generation programmes to increase qualified pipeline and improve conversion across the funnel.
• Use data, insights and experimentation to identify what works, scale successful initiatives and continuously optimise performance.
• Identify and unlock opportunities in new markets, customer segments and Ideal Customer Profiles (ICPs).
• Develop targeted growth plans that align global priorities with local market needs.
• Partner with Product Marketing and Commercial teams to identify cross-sell opportunities within our existing customer base.
• Develop and launch campaigns that drive product adoption and generate additional revenue from existing customers.
• Design and execute targeted Account-Based Marketing (ABM) programmes for priority accounts.
• Work closely with Sales teams on account targeting, messaging, campaign execution and follow-up.

Channel performance & demand scaling

• Own and optimise the performance of our growth channels, including paid marketing, content-led initiatives, lifecycle marketing, partnerships and field marketing.
• Drive a data-driven approach to testing, attribution, optimisation and budget allocation.

Growth programmes & operational excellence

• Lead complex, cross-functional projects, including website improvements, campaign launches, reporting frameworks and process optimisation.
• Strengthen Marketing’s contribution to revenue through effective execution and continuous improvement.

Team leadership & cross-functional collaboration

• Support and develop high-performing talent within the Growth Marketing function.
• Build strong relationships with Sales, RevOps, Customer Success, Product Marketing and external agency partners to ensure alignment, coordinated execution and shared accountability.

And what about you?

Beyond your experience, we're looking for someone who combines strategic thinking, a hands-on mindset and a genuine passion for driving growth.

You enjoy taking ownership, challenging the status quo and working with different teams to turn ambitious goals into measurable results.

What you'll bring:

• At least 8 years of experience in Growth Marketing, Demand Generation or Performance Marketing within a B2B SaaS environment.
• A proven track record of generating pipeline and delivering measurable revenue impact.
• A strategic mindset combined with a hands-on approach to execution.
• Strong analytical skills and the ability to turn data into actionable decisions.
• Experience leading cross-functional growth initiatives.
• The ability to navigate international markets and balance global priorities with regional needs.
• Excellent communication, stakeholder management and a strong sense of ownership.

And above all, you're someone who enjoys making things happen, collaborating with others and finding new ways to drive performance!

Why join Mapal?

Because your next role should be about more than just a job. It's about making an impact, growing professionally and being part of something exciting!

Make an impact: Play a key role in scaling Mapal from €40M to €100M and beyond.

Exciting projects: Lead strategic initiatives, from brand repositioning and website transformation to ABM programmes.

Great people: Join an ambitious, collaborative team and work alongside experienced Marketing leaders.

International exposure: Expand your scope and help accelerate growth across multiple markets.

A culture of ownership: Be part of a company that values creativity, accountability and results.

Ready to join us?