Growth Marketing Lead – Data-Driven for B2B SaaS (Hybrid)

Defaqto Limited; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading financial services firm is seeking a data-driven marketer with over 5 years of experience in performance or digital marketing. This hybrid role involves developing and optimizing multi-channel campaigns to enhance lead generation and engagement. The ideal candidate is proficient with marketing automation, CRM, and analytics tools, and has a strong understanding of user behavior and digital marketing best practices. This role emphasizes collaboration and creativity to deliver impactful results.

Benefits

Flexible working promise

Social and team-building events

Free fresh fruit in the office

Qualifications

• Strong proficiency with marketing automation, CRM and analytics tools.
• B2B experience in financial services, fintech or SaaS preferred.
• Experience in compliance with GDPR and privacy regulations.

Responsibilities

• Deliver measurable results through digital marketing strategies.
• Manage and optimize campaigns across multiple channels.
• Develop, run and improve paid and organic campaigns.

Skills

5+ years’ experience in performance or digital marketing roles

Proven experience managing and optimising multi-channel campaigns

Proficiency with marketing automation, CRM and analytics tools

Good understanding of paid search, social and SEO

Confident analysing, manipulating and interpreting data

Job description

A leading financial services firm is seeking a data-driven marketer with over 5 years of experience in performance or digital marketing. This hybrid role involves developing and optimizing multi-channel campaigns to enhance lead generation and engagement. The ideal candidate is proficient with marketing automation, CRM, and analytics tools, and has a strong understanding of user behavior and digital marketing best practices. This role emphasizes collaboration and creativity to deliver impactful results.