Growth Marketing Lead (Contract)

Propel; Greater London; Hybrid; GBP 90,000 - 150,000; Part time

Job summary

Propel is building a self-serve B2B platform and seeks a Growth Marketing Lead to shape the end-to-end growth strategy. You will own acquisition, conversion and retention, with a focus on paid search, paid social, SEO and CRO.

This is a strategic role with agency leadership and a £2m annual budget. Ideal candidates bring client-side B2B growth experience in a startup or scale-up, a data-led mindset, and strong collaboration with Product teams to optimise the customer journey from awareness to

Qualifications

• You have client-side B2B growth marketing experience within a start-up or scale-up, ideally growing a self-serve digital product.
• Strong agency and budget management experience.
• A commercial, data-led approach to growth.
• Experience working closely with Product teams.
• Knowledge of performance marketing, CRO and attribution.
• The ability to balance strategy with pragmatic execution.

Responsibilities

• End-to-end growth strategy
• Customer acquisition, conversion and retention
• Paid search, paid social and SEO strategy
• CRO and landing-page optimisation
• Attribution, analytics and experimentation
• Agency management and budget ownership
• The customer journey from awareness to booking and rebooking

Skills

B2B growth marketing

Agency management

Budget management

Data-driven growth

Product collaboration

Performance marketing

CRO

Attribution

Job description

Contract: 3-6 months, with potential to extend or become permanent

Working pattern: Flexible

IR35 status: TBC, likely outside IR35

Build the growth engine behind a brand-new digital platform.

We’re partnering with a well-funded technology business preparing to scale a new self-serve B2B platform.

As the company’s first Growth Marketing Lead, you’ll shape the end-to-end customer growth strategy from awareness and acquisition through to conversion, retention and repeat bookings.

This is a strategic role focused on growth planning, agency leadership and commercial performance rather than hands-on campaign activation. You’ll manage budgets of up to £2 million annually and work closely with Product, MarTech and Content.

What you’ll own

• End-to-end growth strategy
• Customer acquisition, conversion and retention
• Paid search, paid social and SEO strategy
• CRO and landing-page optimisation
• Attribution, analytics and experimentation
• Agency management and budget ownership
• The customer journey from awareness to booking and rebooking

What we’re looking for:

You’ll have client-side B2B growth marketing experience within a start-up or scale-up, ideally growing a self-serve digital product.

You’ll also bring:

• Strong agency and budget management experience
• A commercial, data-led approach to growth
• Experience working closely with Product teams
• Knowledge of performance marketing, CRO and attribution
• The ability to balance strategy with pragmatic execution

Relevant backgrounds could include self-serve platforms, SaaS, subscriptions, digital marketplaces, MarTech, FinTech or productivity software.