Growth Marketing Lead, B2B SaaS (12-Month Plan)

Brilliantin Recruitment; Warrington; Hybrid; GBP 65,000 - 80,000; Full time

Benefits offered by this job

Benefits

Job summary

Brilliantin Recruitment is assisting a Warrington-based SaaS business to hire its first Marketing Director. The role is hybrid (2–3 days in the office) and offers around £70,000 plus benefits. This is your chance to build marketing from the ground up and own the growth plan.

You’ll craft a 12‑month plan, define positioning and ICP, set channels, and create a measurement framework to prove ROI. You’ll drive demand with the sales team, audit the martech stack, and shape expansion into the US and

Qualifications

• B2B SaaS or technology marketing experience.
• Track record of building and delivering 12+ month marketing plans.
• Comfort with numbers and ROI measurement.
• Ability to work with a lean budget and prioritize spend.
• Energetic, proactive and able to drive momentum.

Responsibilities

• Build and own a 12 month marketing plan with milestones.
• Set foundations: positioning, messaging, ICP, channels and ROI framework.
• Drive demand via website, LinkedIn, content, email and campaigns with sales.
• Audit martech stack and optimise spend.
• Turn events into a robust pipeline engine and report on metrics.
• Lead UK growth and contribute to US/APAC expansion.

Skills

Strategic marketing planning

B2B SaaS marketing

ROI analysis & metrics

Budget management

Energy and leadership

Tools

Marketing automation

CRM & analytics

Martech stack assessment

Job description

Brilliantin Recruitment is assisting a Warrington-based SaaS business to hire its first Marketing Director. The role is hybrid (2–3 days in the office) and offers around £70,000 plus benefits. This is your chance to build marketing from the ground up and own the growth plan.

You’ll craft a 12‑month plan, define positioning and ICP, set channels, and create a measurement framework to prove ROI. You’ll drive demand with the sales team, audit the martech stack, and shape expansion into the US and