Growth Marketing Lead — AI-Powered SaaS

Socotra, Inc.; Salford; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Paid time off

Paid parental leave

Private medical, life and disability保险

Job summary

Avalara is seeking a Marketing Specialist for Versori by Avalara to lead end-to-end marketing for a fast-growing AI-native integration platform. You will partner with the Sales and central marketing teams to build brand, drive pipeline, and craft compelling content, events, and campaigns.

You will own analytics, ABM, paid media, and demand generation, translating insights into action across Salesforce, Marketo, GA, and LinkedIn Campaign Manager. Hybrid UK role.

Qualifications

• Experience creating B2B content and customer stories from concept to publication.
• Experience planning field marketing or events for SaaS/tech.
• Proven ability to run ABM campaigns and demonstrate pipeline influence.
• Experience managing paid social & search campaigns on LinkedIn and Google.
• Experience building demand generation campaigns for B2B SaaS or enterprise software.
• Ability to write clearly for technical and commercial audiences.

Responsibilities

• Define metrics, dashboards, and report on lead generation, campaigns, and ROI.
• Collaborate with Sales, Marketing, and GTM leadership to optimize campaigns.
• Own paid acquisition across LinkedIn and Google, and manage organic social.
• Brief and test creative, messaging, and landing pages with design leads.
• Plan demand generation programs across paid media, email, and landing pages.

Skills

B2B marketing

ABM campaigns

Paid social & search

Salesforce

Marketo

LinkedIn Campaign Manager

Tools

Salesforce

Marketo

Google Analytics

LinkedIn Campaign Manager

Job description

Avalara is seeking a Marketing Specialist for Versori by Avalara to lead end-to-end marketing for a fast-growing AI-native integration platform. You will partner with the Sales and central marketing teams to build brand, drive pipeline, and craft compelling content, events, and campaigns.

You will own analytics, ABM, paid media, and demand generation, translating insights into action across Salesforce, Marketo, GA, and LinkedIn Campaign Manager. Hybrid UK role.