Marketing Specialist - Versori

Avalara

Manchester

On-site

GBP 42,000 - 64,000

Full time

14 days+

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Job summary

Avalara is expanding its Versori marketing team in Manchester to drive the end‑to‑end motion for an AI‑native integration platform. You’ll own content, events, and campaigns to build brand awareness and generate pipelines while collaborating with the broader Avalara marketing organization.

As a Marketing Specialist, you’ll partner with Sales, Product, and GTM leadership to optimize campaigns, reporting, and audience insights, delivering measurable impact for a fast‑growing SaaS product.

Responsibilities

Define key marketing metrics, build dashboards, and report on lead generation, conversion, campaign performance, pipeline influence, and ROI.
Develop deep understanding of Versori's target audiences using CRM data, campaign results, website analytics, and market research to identify opportunities.
Own the strategy, setup, and optimization of paid acquisition across LinkedIn and Google Search, manage budgets and tracking.
Plan and execute demand generation programs across paid media, email landing pages, and account targeting to create qualified interest.
Continuously analyze campaign performance and run tests across audiences, creative, and landing pages to improve targeting and conversion.
Organize the marketing calendar, manage agency relationships, track deliverables, and align Sales, Product, and central marketing teams.

Job description

What You’ll Do

As our Marketing Specialist for Versori by Avalara, you will own the end-to-end marketing motion for one of Avalara's most exciting growth products — an AI-native integration platform that compresses months of integration work into days. You will report to the Director of Sales – Versori and work closely with the broader Avalara marketing organization to build brand awareness, generate pipelines, and tell the Versori story through compelling content, events, and targeted campaigns. #LI-Hybrid

What Your Responsibilities Will Be

Marketing Analytics & Reporting

Define key metrics, build dashboards, and report on lead generation, conversion, campaign performance, pipeline influence, and return on marketing investment. Turn data into clear, practical recommendations for Sales, Marketing, and GTM leadership, maintaining accurate tracking across Salesforce, Marketo, Google Analytics, and LinkedIn Campaign Manager.

Audience & Buyer Insights

Develop a deep understanding of Versori's target audiences using CRM data, campaign results, website analytics, sales feedback, and market research to identify high‑potential segments and opportunities. Translate those insights into actionable recommendations for campaign messaging, targeting, content, and creative.

Paid Media & Social Advertising

Own the strategy, setup, and optimization of Versori's paid acquisition activity across LinkedIn and Google Search, managing targeting, budgets, bidding, and conversion tracking, while also running Versori's organic social presence. Work with the Marketing & Design Lead to brief and test creative, messaging, and landing pages, and recommend new paid channels and retargeting strategies based on performance data.

Demand Generation

Plan and execute demand generation programs across paid media, email landing pages, and account targeting to create qualified interest and support pipeline growth. Ensure every campaign has clear audiences, objectives, conversion journeys, and measurement frameworks before launch.

Campaign Optimization

Continuously analyze campaign performance and design structured tests across audiences, creative, copy, landing pages, and calls to action to improve targeting, messaging, and conversion. Make evidence‑based recommendations on what Versori should stop, start, or scale.

Workflow & Project Management

Organize and maintain the marketing calendar, manage agency and freelancer relationships, track campaign deliverables in project management tools, and ensure cross‑functional alignment between Sales, Product, and the Avalara central marketing team.

What You’ll Need to be Successful

Experience & Execution You have produced B2B case studies and customer success stories from scratch. You know how to get a customer to say yes, conduct the interview, and turn it into content that converts. You have planned and executed field marketing or event program, including logistics, vendor management, and post‑event follow‑up, for a SaaS or technology company. You have run ABM campaigns using tools such as Salesforce, 6sense, DemandBase, or similar, and can demonstrate pipeline influence as a result. You have managed paid social and search campaigns on LinkedIn and Google. You understand targeting, creative testing, keyword strategy, bidding, conversion tracking, and budget optimization. You have built or managed demand generation campaigns for a B2B SaaS, technology, or enterprise software company, and you understand how marketing contributes to pipeline. You can write clearly and compellingly for a technical and commercial audience. You do not need an engineer to translate the product for you.

Ways of Working

You are comfortable working independently, challenging assumptions, and making informed recommendations to senior stakeholders. You are organized, able to manage multiple campaigns, reports, and optimization workstreams simultaneously, and use project management tools (Asana, Notion, , or similar) to keep stakeholders informed. You communicate clearly and work closely with Sales, creative teams, and wider marketing stakeholders.

Avalara is an AI‑first Company

AI is embedded in our workflows, decision‑making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI‑related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We'll Take Care of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee‑run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech. We’ve already built an industry‑leading cloud compliance platform, processing over 54 billion customer API calls and over million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.