Marketing Executive

Confidential; Sutton-in-Ashfield; Sur place; GBP 32 000 - 46 000; Plein temps

Résumé du poste

Confidential is seeking a Marketing Executive to own the marketing activity and drive growth in an engineering-focused environment. You will lead brand awareness, generate leads, and enhance digital performance across multiple channels from the Sutton-in-Ashfield office.

You will manage content creation, website ownership, and large Google Ads campaigns while collaborating with the Commercial Team to optimise ROI.

Qualifications

• Experience in Marketing Executive or Digital Marketing roles.
• Strong content creation, communication, and presentation skills.
• Proactive, self-motivated and able to own initiatives.

Responsabilités

• Manage and develop content across social media, email marketing, website, and printed materials.
• Take ownership of the company website, ensuring content is engaging and performance-driven.
• Manage large-scale Google Ads campaigns and analyse performance using Google Analytics.
• Monitor, measure, and report on all marketing activities to improve ROI.
• Create content including case studies, articles, company news, and marketing literature.
• Generate new business enquiries through targeted marketing campaigns.

Connaissances

Content creation

Digital marketing

Social media management

Analytics

Communication

Strategic planning

Outils

Google Ads

Google Analytics

WordPress

Adobe Creative Suite

AI tools

Description du poste

Marketing Executive

Location: Sutton-in-Ashfield (Office Based)
Salary: Negotiable Depending on Experience
We're recruiting on behalf of a growing specialist engineering business seeking a creative and proactive Marketing Executive to take ownership of marketing activity and support continued business growth.
Working closely with the Commercial Team, you'll be responsible for driving brand awareness, lead generation, digital marketing performance, and company communications across multiple channels.

Key Responsibilities

• Manage and develop content across social media, email marketing, website, and printed materials.
• Take ownership of the company website, ensuring content is engaging, current, and performance-driven.
• Manage large-scale Google Ads campaigns and analyse performance using Google Analytics.
• Monitor, measure, and report on the effectiveness of all marketing activities, making recommendations to improve performance and ROI.
• Create content including case studies, articles, company news, and marketing literature.
• Generate new business enquiries through targeted and proactive marketing campaigns.
• Plan, coordinate, and prepare for exhibitions, trade shows, conferences, and industry events, with occasional attendance where required.
• Maintain a library of corporate imagery and marketing assets for use across all promotional channels.
• Ensure brand consistency across all marketing materials and communications.
• Support overseas representatives with marketing activities and marketing collateral.
• Work proactively with the Commercial Team to identify opportunities to increase brand awareness and lead generation.

About You

• Previous experience in a Marketing Executive, Digital Marketing, or similar role.
• Strong content creation, communication, and presentation skills.
• A proactive, self-motivated individual who enjoys taking ownership and driving initiatives forward.
• Strong analytical skills with the ability to interpret marketing data and identify opportunities for improvement.
• Experience managing business social media channels, particularly LinkedIn.
• Knowledge of Google Analytics, Google Ads, Microsoft Office, and website management.
• Experience with WordPress, Adobe Creative Suite, and AI tools would be advantageous.
• Highly organised with the ability to manage multiple projects and priorities.
• Experience within engineering, manufacturing, or a technical environment would be beneficial.

Additional Requirements

• Full UK driving licence.
• UK passport and willingness to travel occasionally, including internationally.