Growth Marketing Digital Executive

Oxford International Education Group; Greater London; On-site; GBP 34,000 - 38,000; Full time

Job summary

An established industry player is seeking a dynamic Growth Marketing Digital Executive to enhance its global marketing efforts. This role blends strategic planning with hands-on execution, focusing on paid media, conversion optimization, and lead generation. Collaborating with cross-functional teams, you will drive campaigns that generate high-quality leads and measurable revenue growth. If you are passionate about performance marketing and eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you. Join a collaborative team dedicated to innovation and excellence in marketing.

Qualifications

• Significant experience in growth or performance marketing, ideally in a DTC or eCommerce environment.
• Hands-on experience with HubSpot, including landing pages and email workflows.
• Strong understanding of A/B testing methodologies and in-funnel optimisation strategies.

Responsibilities

• Plan and execute paid media campaigns that support business goals and drive revenue growth.
• Manage day-to-day campaigns on Google, Meta, and TikTok, optimizing for performance.
• Develop performance reports on digital marketing campaigns, monitoring KPIs.

Skills

Growth Marketing

Performance Marketing

A/B Testing

Data Analysis

Email Marketing

Lead Generation

Education

Degree

Tools

HubSpot

Google Analytics

Excel

PowerBi

Looker Studio

Job description

Join to apply for the Growth Marketing Digital Executive role at Oxford International Education Group

Join to apply for the Growth Marketing Digital Executive role at Oxford International Education Group

Salary: £34,000 to £38,000 depending on experience

We’re looking for a performance-driven Growth Marketing Digital Executive to support and scale our global direct-to-consumer (DTC) marketing efforts. This role combines strategic planning with hands-on execution across paid media, conversion-optimized landing pages, email marketing, and full-funnel optimization. You'll collaborate with cross-functional stakeholders—including CRM, agency partners, product owners, creative, tech, and sales—to execute campaigns that generate high-quality leads and drive measurable revenue growth.

Main duties and responsibilities

Campaign Strategy and Planning

• Work closely with the Senior Manager, Growth Marketing to help plan and run paid media campaigns that support our business goals, reach the right audiences, and bring creative ideas to life.
• Work alongside our paid media agency to execute and continuously optimize campaigns that drive both lead generation and direct B2C revenue.
• When required, set up and optimize paid campaigns independently on platforms including Google Ads, Facebook/Instagram.
• Contribute to creative ideation—crafting compelling ad copy and visuals designed for engagement and conversion.

Conversion Optimization & A/B Testing

• Plan and execute A/B and multivariate tests across ads, landing pages, and email workflows to boost key funnel metrics (CTR, CVR, lead quality).
• Use data from HubSpot, Google Analytics, and other tools to identify bottlenecks, test hypotheses, and apply learnings across channels.
• Continually refine landing pages and email journeys based on test results and behavioural insights.
• Partner with data and automation teams to ensure smooth test setup, measurement accuracy, and post-test analysis.

Performance Marketing Execution

• Manage day-to-day paid media campaigns across Google, Meta (Facebook/Instagram), and TikTok—monitoring spend, pacing, targeting, and creative performance.
• Optimize campaign components including bidding strategies, audience segmentation, keywords, placements, and copy.
• Collaborate with agency and internal teams to maintain high-quality lead generation while reducing acquisition costs.

Lead Nurturing Integration

• Work closely with the marketing automation team to ensure seamless integration of captured leads into nurturing workflows via HubSpot.
• Provide insights to the Lead Conversion Officer to refine lead qualification and improve conversion rates throughout the funnel.

Reporting & Campaign analysis

• Develop and deliver regular performance reports on digital marketing campaigns. Monitor KPIs, and provide actionable insights and recommendations.
• Collaborate with internal teams to gather necessary data and ensure reporting aligns with overall business goals.
• Maintain dashboards and reporting tools to ensure timely and accurate tracking of digital initiatives.
• Adjust campaigns based on trends, audience behaviour, and channel-specific learnings.
• Create and maintain dashboards to track performance and inform decision-making.
• Ensure accurate campaign attribution through proper use of UTM parameters across all channels.

Person specification

Statutory requirements

• Appropriate DBS disclosure
• Eligibility to work in and travel freely in the UK

Qualifications

• Degree

Experience and knowledge

• Significant experience in growth or performance marketing, ideally in a DTC or eCommerce environment.
• Hands-on experience with HubSpot (landing pages, email, workflows, reporting).
• Strong understanding of A/B testing methodologies and in-funnel optimisation strategies.
• Proven success managing paid media campaigns across Google Ads, Meta, and TikTok.
• Skilled in campaign analytics and able to translate data into actionable insights.
• Proficiency in Excel and marketing analytics platforms like GA4, PowerBi or Looker Studio.
• Highly organised, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
• Experience running campaigns globally (DESIRABLE)
• SEO experience/knowledge is a plus (DESIRABLE)
• Highly organised and focussed
• Committed to producing the work of the highest standard and to deadlines
• Leads by example, demonstrating professionalism, integrity, commitment and drive
• Adopts a collaborative approach with a “can do” mentality
• Responds positively to new challenges, seeking solutions
• Ability to work independently under own initiative but also as part of a team

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.

Oxford International is committed to safeguarding and promoting the welfare of children, and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service. This role involves working with children and is exempt from the Rehabilitation of Offenders Act 1974.

Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Education Administration Programs

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